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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Fake news travels fastest and furthest. That was the conclusion of a major study from MIT, concluding that people prefer falsehoods over the truth. This shouldn’t be earthshaking news to anyone who has spent a modicum of time in a junior high school cafeteria. However, MIT’s 10-year study revealed that falsehoods trump the truth across …
When the initial talk of VR and sports first arose a few years ago, the real buzz was what could be done around games for fans thousands of miles away who could never get to a game. Putting fans in China or India courtside to see LeBron James, or ringside for a Triple G fight, …
It didn’t get a great amount of fanfare this week, but the NBA, as pointed out by my colleague Tom Richardson, took a bold first step on the content side this past week, starting to offer a micropayment plan of $.99 for fans who sign up for an account where they can opt in to …
In about two weeks, while much of America is fixated on March Madness, a large crowd will cram its way into Bridgewater-Raritan High School in Bridgewater, New Jersey. There will be painted faces and cheerleaders, cowbells and mascots, rival fans chanting at each other, ear splitting techno music, a roaring emcee, referees in the requisite …
When you spend five days in Las Vegas, you never know what you will find. My five days were probably not what most people would consider a typical “What Happens In Vegas, Stays In Vegas” experience. On the contrary what I found was the exporting of the Vegas experience to all forms of sports business …
As we approach the start of baseball, the beginning of March Madness and the run up toward the NBA Playoffs it is good to catch up with some of the people who are on the front lines of disruption and digital innovation, especially around hoops. One of those is Peter Robert Casey. A serial digital …
It’s a mixed February sports weekend, between NBA All-Star, The Olympics, pitchers and catcher reporting and Daytona getting NASCAR going, but the PBR, which I got to witness in January, is still finding ways to cut through the clutter with its own narrative in its 25th anniversary season. The Professional Bull Riders began 25 years …
The following originally appeared on Portada…check out the site for lots of soccer and Latino sports marketing news… Even without a U.S. team in the coming World Cup, the U.S. soccer market is as strong and is growing faster than every other area, maybe with the exception of China, in the world. It’s why we …
We will be recapping some of our Columbia Sports Podcasts as we reach episode 100 with our student Dhwani Kitchlue. Today she looks back at episode 95 with Jeff Eisenband With media disruption on the rise, we invited Jeff Eisenband to the Columbia University Sports Podcast show to give his perspective on the matter, as …
We love following disruptive innovative businesses in sport, especially ones that rise from a passion or an idea into a movement. One of those is Hoops Nation, a Gen Z geared platform that was created about basketball for the digital first fan. Buster Scher is the founder of Hoops Nation, which has over 550,000 followers …