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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
I will do a summary of our learnings and experiences from Media Row later this week, but first some thoughts on curious learning and the dangers of not doing so. There is so much back and forth about Bad Bunny and the halftime show and on and on. I got to chime in here before …
If you work in and around communications in sports in North America, this is a week you should hopefully love, but you may hate. The convergence of winter team sports tied with mega events like The Super Bowl and the Winter Olympics make this a mad scramble for those looking to cut through clutter and …
A while ago Dr. Harvey Schiller was talking about how the most successful business grow. The people at the top do drive culture and results, but sometimes even more important was the ability to be selfless and let the success speak for itself. There is a big difference between ROI…what we know as Return on …
Just some quick notes on the week…actually 10 days…that was as we work through MLK Weekend. My buddy Dave Siroty and I squeezed a heck of a lot of learnings into what was essentially a three mile radius of Upper Manhattan on Saturday, but before that, I should mention that our idea for our Saturday …
We were lucky to have James Gumina as our intern last summer, he checked in before heading back to Yale for his spring semester… This fall I returned to campus for my junior year at Yale. I had an engaging semester in the classroom, with classes on American history, entrepreneurship, and leadership, but the biggest …
The pulpit, be it on a mobile device, in front of a microphone or talking to friends and family is such a powerful position. You have the ability, large or small to speak and drive everything from public opinion to what your family is eating for dinner. However, do we use it correctly? In our …
There is a senior executive I know who constantly reminds his communications person that he needs deals, not more friends. As we start a new year and I think back on all the new people I met this year, I find that very sad. I was having lunch and then some calls with colleagues who …
What a year…AGAIN!. Still we have time for reflection and nostalgia, and while I am a big believer of taking a pause, year round really, and figuring what got done and what could be done differently personally and professionally, I am not a big one on lists of the past or for that matter, predictions of …
A few weeks ago, on our podcast with Dave Clawson we talked about the steep learning curve the universities are on in terms of communications and storytelling tied to athletes and even coaches. Clawson pointed out that the professionalization brought forth by NIL, along with the transient nature of athletes due to the transfer portal …
Last Thursday as I was hustling to class at Columbia and was thinking more about our guest, grading papers and getting ready for finals I heard a horn, and turned to my left to see a car, with the light in his favor, coming across Claremont Avenue. I stopped before I entered the middle of …
