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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
One more story from Jack Armstrong’s visit to camous this week. He told us about the difference maker when he became the youngest Division I head coach at the Division I level at Niagara University. He pulled many of the stops out, including having a coaching legend, Pete Carlesimo, call the President of Niagara, or …
The first few days of the week have brought with it a great number of learnings as we head down the stretch of 2025, and wrap another semester on campus at Columbia. To give our students some value add this fall, we were able to sync schedules with a longtime friend, Jack Armstrong, the longtime …
Much is made about how to navigate the complicated and very fluid professional waters we are in today. As someone who has been at this for over 35 years and has spent the last 18 years on my own, I offer some thoughts. I just got back from a whirlwind week in Nor Cal. Was …
“In the future, everyone will have a podcast and an email newsletter for 15 minutes.” That little tweet from my longtime friend and colleague Jim Maiella a few years ago really summed up the rush to storytell and create authoritative share of voice these days, albeit into a crowded marketplace and sometimes, without fully know who, why …
Every semester we ask our students for brands they are following in an effort to learn more about what’s outside our bubble. While we always get some of the understandable, there is always a more massive group of companies they care about, engage with and follow that we learn about…or even brands…Stanley Tools for example…who …
The last few weeks we have been talking about the difference between influencers and creators in class, and how they can be both be different and how collaborations between those whose followings can amplify and those who can use their specific skills and gifts to create tangible items for a growing marketplace. The creator economy …
Halloween has different meanings for many people, and they are often tied to memories of Trick or Treat or costumes, especially from childhood. One of mine is actually about a different kind of surprise…in 2001 Halloween marked Michael Jordan’s return to the NBA with the Washington Wizards and began my seven year journey as head …
We have had quite a run of super smart guests on the podcast recently, so wanted to share three more solid, 45 minute and less listens on everything from how the NFL got to be the NFL to AI and fan engagement to a unique look at business strategy in areas like college sports and …
We had an amazing day on campus Thursday, and I will detail some nuanced takeaways in a few days...27 speakers, just under 600 attendees, nine hours of amazing content on everything from the NHL to Amazon, the NCAA, sports fashion and pop culture, the business of tennis and the disruptive growth of golf, sports finance …
It was a simple request this week from a student…then two, then ten…to clarify something on an assignment. “You ask us to use ‘the text,’ but what are you referring to because I don’t see it anywhere?” The evolving neuance of references rises again, and it served as a teachable moment. TEXT- to someone thirty …
