JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Let me say this first…I am not a believer in cancelling events “because”…I think when the NBA or MLB moves an All-Star Game, when an artist cancels a prescheduled concert because of an injustice…it creates a buzz and a teachable moment, but then in an attention starved world we move on and mostly forget the …
One of the biggest challenges coming up amongst colleagues today is how to manage the external noise that is inbound…from social media, from conversations, from the uncertainty of third parties etc etc. It is a continued challenge as we try to keep people focused and decide what priorities are in a time challenged world. A …
There is a story I heard this year during the US Open. A media colleague of mine looked at the expanses of empty seats in the massive Bud Collins Media Center and harkened back to when it was opened way back at the end of the last century…aka before 2OOO…and sighed. ‘This was state of …
Hope this middle of November is treating you well. Some solid listens on Olympic glory, leadership tips running big organizations, and a solid update on the legal ramifications of everything from NIL to foreign investment in American sport. As always you can listen to all our episodes here. No LAX of interest in lacrosse: We …
It is one of the classes where I learn the most every semester, a class on the business of brand storytelling. The reason? One of the questions amongst our global group of grad students is to tell me three brands they follow and why. RARELY does any company come up more than once…the outliers this …
A year ago my wife Laura and I talked about what I wanted to do for my 60th birthday. A trip? Well that’s coming next week, a combo of several milestones for us. A party? Nah, not my thing and you can never get to all the people you would want to see anyway. I …
There were lots of learnings pulled out of this year’s Dealmakers conference in Washington this past week, put on by Sports Business Journal and Monumental Sports and Entertainment. While we will touch on several topics in upcoming posts, one topic that is continuing to gain attention for so many reasons, not the least of which …
“It’s not your fault, Santa Claus has more publicity.” And “Well, let’s face it; Santa Claus has had more publicity, but being number two, perhaps you try harder.” Linus in letter to The Great Pumpkin and his conversation with Sally Brown. I love hearing Linus’ struggles to get attention this time of year as he …
If you like basketball, careers and storytelling, here are three recent podcasts of our to enjoy. As always you can catch all of our pods here. Hoops history: We caught up with Andrew Maraniss, best-selling author and Special Projects Coordinator at Vanderbilt University to talk about Vandy’s recent football success, how he chooses and …
So here is the way I consume whatever we think of “media” as…printed word. I get A LOT of newsletters I scroll through on various topics each day, in the morning and at night. I bookmark what I see as interesting or noteworthy…actually I cut and paste the links, hopefully not all paywalled…into a file …
