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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There was a time a long time ago when I was looking at colleges and my father wanted me to consider at least one school in the City University of New York (CUNY) system. He thought it would make sense in case I didn’t want to go away and would serve as a fallback if …
Some thoughts on a cold January day. I was listening to the TED Radio Hour when host Manoush Zomorodi and her guest Esther Perel talked about the ever-evolving business of relationships, and how personal capital and the “Unwritten resume” has become more and more valuable in any decision-making process, personal or professional. What did she mean? “The unwritten resume” …
I honestly have never seen a broadcast ad for Waffle House. Now I have counted the number of Waffle Houses between New Jersey and Athens, Georgia (35), have seen the Christmas ornament, and believe there is a Lego set in the works, but traditional ads? Waffle House sells itself. However there they were this week, …
While so much discussion and speculation is being brought towards the introduction of advanced Artificial Intelligence into the business of sports, especially on the performance side (good piece but our friend Leonard Armato on how the balance of predictive performance will have to be hopefully tied to good old fashioned personnel staff), it is really …
So there amidst Pickleball, eboat racing, CBD speculation, content creation ventures was another eyebrow raiser for “athlete investment”… farming. It was a piece by Front Office Sports about a group of athletes from multiple sports who were buying and renting an Iowa farm as the latest in “unconventional opportunities” for athletes, according to some reports. …
Last Friday morning, getting ready to ring the New York Stock Exchange’s opening bell, the cowboys of PBR walked onto the trading floor to hoots and hollers of “Yellowstone! Yellowstone!” That’s all right with PBR Commissioner and CEO Sean Gleason, though when comparisons of his sport’s increasing popularity are made with cable’s No. 1 drama, …
Just after nine last Monday I got a text from my brother Chris, asking if I was watching what was going on on Monday Night Football. I was not, but turned the game on to see…no game. Only stunned silence, and the potential worst nightmare of any live event, let alone a live sporting event, …
Sports is never very forgiving on the field, we like our wins to be decisive. However can a new concept tied to forgiving loans use sports as a potential pathway to success? ForgiveCo is a new public benefit corporation that aims to help brands do good by forgiving the debt of necessity for individuals in …
What a year…AGAIN!. Still we have time for reflection and nostalgia, and while I am a big believer of taking a pause, year round really, and figuring what got done and what could be done differently personally and professionally, I am not a big one on lists of the past or for that matter, predictions of …
Everyone it seemed had a Pele’ story. Mine was quite random, and since it was just before great cell cameras I don’t have a picture of it, but I have a great mental image, and it’s a story I tell all the time. It was early December of 2007, and the New Jersey Ironmen, playing …