JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
November 8 was STEM Awareness Day, and it served as a great reminder to how closely linked all areas of science, especially analytics, gambling the Metaverse, are tied to all levels of sport. Years ago when I was with the Knicks, star forward Kurt Thomas came to the community relations team with an idea; he had …
This past Sunday CBS had a great piece on “Ageism,” and the effects of words and actions that can be descriminatory, and disappointing to the generation over 50. Maybe that’s true, but to be honest, the people above 50 I know in business who are looking to thrive, or are thriving, are doing quite well …
We take a look at some of our recent content on the podcast Tom Richardson and I do at Columbia each week, and Noah Zaret is good enough to highlight for us. Two recent listens concern the college space, with two super smart entrepreneurs talking everything from netal health to NIL and building a business. …
Two years ago we got a great response about our talk to former Navy SEALS and Special Forces leaders on how to build one’s voice and amplify what they have done as leaders into the workplace as they reach their next step in life away from the rigors, and the secrecy, of their heroic work for their …
Last week in our communications graduate class at Columbia, I asked the question, “would you pay the amount of money, be it $20 or 8 or 4, to keep the blue check.” The answer I received from our 15 students from around the world, was surprising. Almost every one said yes. It wasn’t like any …
It’s a topic I have been thinking about for quite a while, and now as we head towards the colder weather and hopefully further out of The Pandemic, the idea seems to be coming up more and more frequently. Transitioning to The Second Act. I remember the late David Stern talking about his second act, …
We get to interact with people with such amazing stories every day, but every once in a while one come’s along that makes you say “What?” Such was a case at the MIT Sloan Analytics Conference last March when a young man from Taiwan came up to me and said he wanted to meet and …
If you hear about something randomly (and listening again is so key) maybe it’s a random thought. If you hear about something three times maybe its becoming something buzzworthy…if you hear about something four or five times…and once is from the pulpit…maybe it is really a thing. Case in point is letterwriting, its value, and …
We raise the question as a thought starter in class quite often. Who is the media? The initial responses are the ones one would expect…newspapers, CNN, Bleacher Report, NPR etc. etc.… Then we talk about the ability to self-story tell, the rise of social media and citizen journalism, the ability to create and enhance a narrative …
“Time is what we want the most and use the worst.” -William Penn Often we are asked what we do for money or what we just “do.” The newsletter, this website, our Podcast, LinkedIn, Twitter etc…does someone pay you for everything? No. Much of what I do that is public facing has little to do with money, …