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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“He wasn’t there because his publicist told him to be there, and to be nice. He was there because he wanted to be.” There were so many amazing tributes wrote about the late Stephen Sondheim in the past few weeks, but Laura Collins-Hughes’ piece in the New York Times told yet another story that showed …
“You’re the guy, but you got to give a lot. You can’t go in there pounding your fist. You’ll never make it.” This line from Michael Rosenberg’s recent SI.com story about Penny Hardaway coaching at his alma mater, The University of Memphis gave some great insight into adaptive leadership, and how much brand value coaches …
As we had toward 2022 the issues and opportunities with regard to engagement in social continues to ebb and flow. While TikTok and its pushes more engagement amongst a growing using audience than ever before, all based around a complicated algorithm of shares and engagement. This speaks to the ongoing issue with social media and …
There it was again this Thanksgiving, in tis cherished end zone spot in the home of the Cowboys, the familiar red kettles of The Salvation Army. It is a partnership that dates back decades, but remains one of the most unique in the NFL. Why? Try finding another singular cause, or even a team-specific brand, …
A few weeks ago I was walking on a beautiful Thursday through Central Park to where our Columbia class is this semester, in the tower of Riverside Church. I had spent about 45 minutes on the phone while traversing the beauty of the park talking to a longtime friend and colleague, Mandy Antoniacci, who almost …
Penned this for the North American Society For Sports Management (NASSM) in 2018, all holds true three years later… Much is made about how to navigate the complicated and very fluid professional waters we are in today. As someone who has been at this for over 35 years and has spent the last 13 years …
It turns out that Professional Bull Riders’ (PBR) comeback from COVID-19 — as the first sport to resume competition while the pandemic surged in 2020 and first to host fans back inside indoor arenas safely — will have a greater impact than providing the safety protocols influencing all other sports’ eventual return to competition. Two …
We are a forgiving lot with short memories and if you come clean we tend to move on. That’s what we will see as the Aaron Rodgers “crisis” takes its next, and last turn in what was a tumultuous 10 days of rants, mistruths, positioning, outcry, opinion and crisis management. On Sunday Rodgers will return …
This week our class served as a good reminder for what communicative storytelling for a team was all about, and how it has evolved over the years. The team PR person serves many masters, all of whom want control of two key areas… Access and Information Balancing access with information so that the message reaches …
November 8 was STEM Awareness Day, and it served as a great reminder to how closely linked all areas of science, especially analytics, are tied to all levels of sport. Years ago when I was with the Knicks, star forward Kurt Thomas came to the community relations team with an idea; he had been screwed …
