JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Since it looks like I will have not one, but two classes at Columbia this fall, I have started the pre-course “Get to Know You” calls and emails with students. It is earlier than usual, but never loses its joy for me. This summer I took a break from the teaching…or I think more of …
It was great to have our second intern Luke Silpe, venture to The National a few weeks ago and report on his findings… Overall Impressions from The National Walking into the National Sports Collectors Convention in Chicago, I knew it was going to be big. I expected the rows and rows of cards, the packed …
It’s been a while since we reposted our best pods, so here are three ones that talk about visual and emotional storytelling, the business of startup success, and college football. As always you can find them all right here…nine years worth of leadership, fun and innovation to share. An Unrivalled start: We were joined …
One of our two summer interns, James Gumina, is heading back to Yale to lead the Sports Business Club. His posts this summer have been very insightful. Thanks James for giving us your time and effort all summer long. A Series of Reflections As a young person in an age of limitless information, there are …
Summer keeps rolling along and our James Gumina keeps delivering his thoughts as a climber in the business… As a young person in an age of limitless information, there are always a lot of things on my mind, mostly sports-related, and often focused on what’s happening off the field. From marketing campaigns to broadcasts to …
There is nothing like Spring Training in baseball. Fans flock to two central locales, Florida and Arizona, to escape the winter blues, look ahead to warmer weather and watch baseball games that don’t count in the standings. If you time things right, you can see a dozen teams in just a few days, all part …
I am now and have been since my dad opened my ears to the like of commentary by Red Barber and Scott Simon, a fan of NPR, as well as supporter of several stations. It is my always listen, from “Marketplace” to “All Things Considered,” to “Wait, Wait Don’t Tell Me” to “Fresh Air” and …
The focus toward audio, be it spoken word, custom devices that allow fans to hear more and more of game interaction, simulcasts which bring different perspectives of an event, even long form audio content, has continued to grow. Still, the ability to custom target sound, and for that matter another underappreciated sense in a game …
“We can’t control whether we always win or lose, but we can always go out there and make sure we have fun” -Frank Layden I have been more than blessed to have been around so many people of amazing character, grit, and grace in my life all of whom I hope have had a profound …
The power of influence that athletes, perhaps more than anyone else because they have an almost daily audience, has, can be so vastly valuable. While we think of brands, TikTok videos and athletic exploits in short bursts as maybe the quickest examples of the power of influence, there are others than can perhaps be more …
