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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We take another look at some of our recent podcasts summarized by Noah Zaret. This weekend are two disruptors who also happened to have found blue ocean and are exploiting it on the engagement and content side, Dylan Sadiq, a first generation Rutgers grad who turned an engineering degree in to a literal artform, and …
November 8 was STEM Awareness Day, and it served as a great reminder to how closely linked all areas of science, especially analytics, gambling the Metaverse, are tied to all levels of sport. Years ago when I was with the Knicks, star forward Kurt Thomas came to the community relations team with an idea; he had …
This past Sunday CBS had a great piece on “Ageism,” and the effects of words and actions that can be descriminatory, and disappointing to the generation over 50. Maybe that’s true, but to be honest, the people above 50 I know in business who are looking to thrive, or are thriving, are doing quite well …
Two years ago we got a great response about our talk to former Navy SEALS and Special Forces leaders on how to build one’s voice and amplify what they have done as leaders into the workplace as they reach their next step in life away from the rigors, and the secrecy, of their heroic work for their …
It’s November, which in the fundraising world again means “Movember.” For those who don’t know… Originally launched in Australia 16 years ago, the theme for “Movember” was to get primarily men (although women helped out with a fake one) to grow a mustache or not shave for the 30 days of the month of November, and then …
There is so much talk about streaming and the value of personalized channels can bring to hand casual and diehards a point of view as to how they want to engage in the live coverage of their favorite sporting events. We keep seeing the expansion of Twitch and its competitors into sports deals with teams, leagues …
Sometimes the simplest of ideas can go a long way, and they can happen with some of most complex businesses. Case in point, anyone watching an NFL game this weekend may have seen an additional decal, a country flag for example, on a player’s helmet, or a flag on the jacket of a coach like …
While we try to keep an eye on the future while being in the present, it is nice to lean forward and see opportunities yet to move into the sports. Media and entertainment world that are bubbling up elsewhere, and as they become opportunities to marshal profit and engagement, could soon make the jump. Two …
They are some of the simplest yet fun and useful tangible collectibles…the rally towel. An easy way for brands to activate and fans to show their support at crucial times. They come in handy away from games for seat wiping, car cleaning and any one of thousands of ideas, and for the special ones, when …
It is still there. And today it is more relevant than ever before…especially since World Suicide Prevention Day is this month. There it was on the side of a phone kiosk in midtown Manhattan two years ago, a large picture of Olympic swimming star Michael Phelps. Another ad for Speedo or Subway or Under Armour, as …