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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We love disruptive platforms that look to storytell and challenge the norm. We love them even more when they are not just a good idea, they are becoming a good business model. Meet World’s Greatest. The video content platform is of, by and for the World’s Greatest athletes, most with Olympic sports ties, and their …
Years ago when I was with the Knicks, star forward Kurt Thomas came to the community relations team with an idea; he had been screwed out of a large amount of money by a former agent and wanted to find a way to help inner-city kids understand how to manage their money so they were …
The issue and opportunity around widespread and consistent coverage around women’s sports is one that continues to perplex many. The data of the growth not just of women and girls engaged in sports, but in the buying and decision power around the female demo, as well as the ever-growing rise in engagement in all aspects …
There they were on a beautiful Boston afternoon, Tom Brady and Julian Edelman, riding the Duck Boats in the Patriots Victory parade, adorned not in Patriots Championship merchandise but in tee-shirts of their own, owned design, readily available for sale. The tee shirts come just days after Miami Heat star Dwayne Wade announced his deal …
Spent four productive Pre Super Bowl days logging lots of Fitbit steps in and around downtown Atlanta produced some great experiences, meetings and observations. Here Ya Go… The Value of Radio Row: A few years ago the death of radio, or the spoken word, as a viable piece of storytelling to a wide audience …
We loved learning about how the Professional Bull Riders keep trying to grow and disrupt by, frankly being creative with their assets. Latest case in point… PBR is joining the Super Bowl Party with the first national brand commercial in the sport’s 26-year history, launching its new ad campaign, “Be Cowboy,” prior to kick off …
There has been so much talk, and a good amount of initial activity, connecting the growing world of gaming…not just esports as many still say, but casual and competitive gaming, that it has sometimes become white noise. What’s real business, what’s buzz, and what’s a real way to judge ROI. Along with that conversation is …
Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. With NBA in full bloom, Super Bowl week here, and digital disruption always in the mix, we selected three that play to that group. These were again compiled by colleague Jessie Leeds Grant… …
How do you try and make a big splash around the biggest TV event of the year with a little project and a little budget. Try and go local and get some buzz on the idea… Case in point. “We Are Triathletes,” the top-grossing documentary about triathlon is set to be released on DVD and …
Daytona is still in the distance, Indy Car is re-jigging with a new title sponsor, Formula E is looking for its niche, and Formula 1 is pushing to find its new, young, engaged roots. Oh and in most of the US it’s cold. Still in basements across America, fathers and mothers and sons are honing …