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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As we get to year end, we wanted to take a look back at some of the amazing guests we have had on the Columbia University Sports Podcast (the CUSP Show) that we have had in recent weeks. Myself and my cohost Tom Richardson just passed our two year anniversary hosting the show from various …
“Put your money where your mouth is.” Who knows where that saying, used way too much, came from, but, here’s another overused phrase, “I knew a guy,” who did just that, and everyone he touched was better for it. For those who know a little about me, or follow me, or have come across me …
The following originally appeared on Portada The last few weeks if you watched any big sporting event on TV in North America you saw the commercial—in English: Michael Buffer (@Michael_Buffer) and Canelo Alvarez (@Canelo) in the ring in a lighthearted promotion to try the growing internet streaming service DAZN (@DAZN_USA) (pronounced Da ZONE for those who don’t know) tied to …
The following originally ran on Portada… The idea of “honoring Latino culture” in professional sports has come a long way from slapping Los on a jersey and bringing in a Mariachi band. While many teams still struggle to figure out exactly how to engage and bring in brands, or as one executive said, identify what exactly …
The following originally appeared on Portada… What if Stephen Curry (@StephenCurry30), after leading the Golden State Warriors (@warriors) to the NBA title, left for Maccabi Tel Aviv (@MaccabitlvBC), or Alex Cora, after leading the Boston Red Sox (@RedSox) to the World Series Championship, took his young, personable and marketable style to the Tokyo Giants (@TokyoGiants)? The upheaval and …
There are few experiential sporting events in the United States that compare to “America’s Game,” the annual football meeting between Army and Navy, and there are few brands that use a platform better than the way USAA does with all the events leading up to and around the game. Perhaps for a good part of …
One of the biggest paths Barstool Sports Founder Dave Portnoy mentions on their road to disruptive sports and lifestyle business success has been merchandise. “We would wear or design a tee-shirt or a sticker or a hat and our fans would ask for them,” he said at last year’s Hashtag Sports event done with NYVC …
So there it was Thursday afternoon. Former NFL’er Ricky Williams announcing he and 50 former NFL players were starting…yes…a spring football league. For those scoring at home, that makes no less than eight non NFL leagues in the football offseason…from flag to fan controlled, AFL to AAFL…trying to go where no one short of the …
It used to be only in Detroit could you throw an object on the ice during a hockey game and not be escorted from the building, in this case the former Joe Louis Arena. However the Teddy Bear toss for charity has taken the place of octopi in Motown, and we have a new record. …
The following originally ran on Portada… While the CFL (@CFL), MLB (@MLB) and even the NFL (@NFL) look south for new fans and audiences, North America’s most popular soccer club is putting down more consistent business stakes in the U.S. On Wednesday, the Mexican National team, whose rights are marketed partially by Soccer United Marketing (SUM), announced …