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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This time of year has become conference time for some reason; Leaders In Sport, MIT Sloan, SEME, SINC, Sportel, World Congress of Sports, IEG, SxSW, SMWW at the NFL Draft Combine, the Kellogg School, SABR, Hashtag Sports…there is hardly a day, let alone a week from mid-February through mid-April where someone, somewhere in the US …
It was once rightfully so called “Geekfest,” a small to medium size gathering of young men looking to figure out how to make statistical analysis more relevant. However the MIT Sloan Sports Analytics Conference as a brand has now grown into an event that has probably even surpassed the vision of what its founders, Houston …
The sports business world many operate in today is about living in the moment. Capture the tweet, send the video, sound bite the reaction and move on. Often times the loudest impact comes from the most controversial; the off the cuff comment, the blind post, the anonymous source, the heated reaction. The implications for those …
There was a joke in the old hit TV series “The Odd Couple” where Oscar tells Felix he is going to cover the Curling Championships, and an excited Felix replies “I didn’t know hair dressers had a sport.” That was then, and I’m sure the sport of curling appreciated the national TV mention on the …
It has been on life support for years in the eyes of many. Banished to small gyms as the UFC and WWE rose to prominence, gone from network TV, full of an alphabet soup of titles, a lack of U.S. buzz, no heavyweight stars, too violent and corrupt. Boxing many said, will soon be gone. …
The athletic shoe business is not an easy one, ever for mega-brands like Nike and adidas. What will it be like for Under Armour? The track record of Kevin Plank’s massive brand has been strong with almost every expansion into new categories, and the footware division got a big lift with the rise to stardom …
In less than a month’s time, the New York area will have not one, but two Major League Soccer clubs, as New York City Football Club will make its MLS debut and join the Red Bulls for their debut season. Adding in the Cosmos in the NASL and Sky Blue in NWSL it makes for …
As NBA All-Star Weekend winds down some of the residual talk remains about the “Value” having the event in New York may or may not mean to the future of the New York Knicks, and how Carmelo Anthony as the face of the team can use the Big Apple, even a frozen Big Apple, as …
There are few journalists more respected in this country than Malcolm Moran, who in his most recent stops has added the title of professor to his extensive resume. Now director of the National Sports Journalism Center at Indiana University, he helps lead best practices and study of the field which as we know is ever-changing …
We hit a bit of a lull between NHL All-Star Weekend, the Super Bowl, Australian Open done and NBA All-Star weekend next week, so what better time to talk NASCAR communications. The 2015 season will really open with Daytona on February 22, but the business never really slows down these days. One person who has …