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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As we get through Super Bowl weekend, there are few that understand the convergence of digital, fantasy and the NFL better than Chris Russo. Russo has been ahead of the curve in his time at the NFL, in his time as the founder of what was Fantasy Sports Ventures and became The Big lead, and …
You may not know Aaron Cohen, but if you are a fan of sports documentaries you know of him. Ever watch ‘24/7” or “The Road To The Winter Classic” or some of the great “30 For 30” pieces on ESPN and marvel at the storytelling and how it comes together? That’s his work. A master …
Even before the news broke on Tuesday that owner Mikhail Prokhorov may, or may not, be selling the team, the Brooklyn Nets and the Barclays Center were still top of mind for thousands of fans in the New York area. A good part of that buzz has come from the aggressive and proactive marketing and …
There is no doubt that for most brands in the United States, one of the biggest demographics to tackle is the Latino market. Especially in sports and entertainment, Latinos are engaged, passionate and loyal followers, and the demo continues to grow with each passing day. However the audience can remain very elusive and quite segmented, …
Thursday night as the United States Olympic Committee announced that Boston was their bid choice for the 2024 Summer Olympic Games, the worlds of LinkedIn, social media and networking immediately began to heat up. Young people, and their parents, started sending resumes around to anyone and everyone in hopes of finding jobs for their young …
It has been a good year to be the Warriors. From the on and off-court success in the Bay Area to their D-League franchise down the coast in Santa Cruz, all things Golden State are humming along. While many followers are well aware of the landmark season Steve Kerr’s team is having, they may not …
This past weekend we were saddened and worried to hear that the remaining original employee still employed by the NBA, the Philadelphia 76ers Harvey Pollock, was involved in a car accident that left him with some very bad injuries. Reports are that he is on the road to recovery, with among other things, a broken …
Away from the bright lights of football and basketball, other collegiate sports do very well in their own niche communities, drawing fans, media attention and sponsors. Baseball in places like Hawaii and Miami, lacrosse in and around the ACC, soccer in key outposts, softball in Oklahoma, volleyball in Washington, all have their passionate followers and …
The passing of Mario Cuomo again reminded me if the power of the narrative and the value of storytelling. Like his politics or not, the former Governor of New York State was a master at delivering the message and evoking emotion, and with that emotion, inspiring others to act with passion. He wasn’t always right, …
For the last several years the NFL Network and NFL Films have built “A Football Life” as their signature anthology series. From former players to coaches, owners and even teams, “A Football Life” tells the stories of some of the greatest, and most unique and sometimes tragic, personalities in the history of the NFL, all …