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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There were lots of debate on the NFL’s move into the Christmas Day lineup and how it would hurt the NBA or not and on and on. Would the NFL’s two latest partners, Netflix and Amazon, be hurt by the failings of what were thought to be elite matchups suddenly turned into also-ran’s…would the NBA …
As we wrapped up the semester we again were able to look back and get the reminder of the value of relevance, which as we have noted before is what has kept people like Snoop Dog and even Willie Nelson atop the relevance list regardless of age…because they are curious learners with a willingness to …
W e are big fans of all cause marketing and social responsibility can do to make us better humans, so we asked my colleague Howard Brodwin at Sports and Social Change to give us a list of what’ was on his radar as we round out the year… Back (adverb) – in the opposite direction from which …
When I was with the Knicks we were practicing at Pauley Pavillion one day, and Larry Brown walked in and told a story. Pointing to the end zone he told me to see the banners up there…the only ones hanging were for National Championships. “That was Coach Wooden, when I became head coach here I …
We get close to the end of the ninth year of our sports business podcast conversations with some really wide-raning discussions. Here are three recent ones below. You can hear them all here as we come up on a decade talking with the leaders across the board. “AI Probably Saved My Marriage.” One of the …
A few weeks ago, on our podcast with Dave Clawson we talked about the steep learning curve the universities are on in terms of communications and storytelling tied to athletes and even coaches. Clawson pointed out that the professionalization brought forth by NIL, along with the transient nature of athletes due to the transfer portal …
Last Thursday as I was hustling to class at Columbia and was thinking more about our guest, grading papers and getting ready for finals I heard a horn, and turned to my left to see a car, with the light in his favor, coming across Claremont Avenue. I stopped before I entered the middle of …
For those looking for some good reads to gift or read during travel and the holidays, see below. The list are books which were released first in 2025…I have had to actually have read them and felt like I walked away knowing more than when I opened them, and they are certainly not any kind …
One more story from Jack Armstrong’s visit to camous this week. He told us about the difference maker when he became the youngest Division I head coach at the Division I level at Niagara University. He pulled many of the stops out, including having a coaching legend, Pete Carlesimo, call the President of Niagara, or …
The first few days of the week have brought with it a great number of learnings as we head down the stretch of 2025, and wrap another semester on campus at Columbia. To give our students some value add this fall, we were able to sync schedules with a longtime friend, Jack Armstrong, the longtime …
