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Adjusting The Reference Frame At This Time Of Year Is Good For All…

December 22, 2025 by Joe Favorito
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As we wrapped up the semester we again were able to look back and get the reminder of the value of relevance, which as we have noted before is what has kept people like Snoop Dog and even Willie Nelson atop the relevance list regardless of age…because they are curious learners with a willingness to adjust thoughts and ideas vs. impose “they way it used to be.”

We received more than a few reminders of this down the stretch of the semester, once was when I made a reference to the acclaimed actress Debra Winger and got blank stares, but the other was when I mentioned “Isiah Thomas” in class, and a student from the Boston area remarked excitedly…’I loved watching him play for the Celtics.” Um no, that’s the other Isiah Thomas, I was referencing the Hall of Fame legend former star of the Bad Boys of Detroit Pistons fame, who when I mentioned that the student immediately said.. “oh, right he is the TV guy now.”

Isiah Thomas, the TV guy. Hey it’s better than another blank stare.

What these interactions continue to remind us of is that our frame of reference always needs to be resized to the audience, and having references stress tested with those you are trying to connect with is invaluable. Your frame doesn’t fit theirs sometimes, and updating and cleaning up those frames from time to time gives us a new window on where we are and what’s relevant today, while also serving as a teaching tool of best practices of the past for those listening and also willing to learn.

Keeps us all relevant as we head into those multigenerational holiday discussions.

Falalalalala

Category: Crisis Management, Current Events, NBA Teams, Past PostsTag: Boston Celtics, Debra Winger, Detroit Pistons, Isiah Thomas, NBA, Snoop Dog, Willie Nelson

About Joe Favorito

Previous Post:Guest Post: Sport For Good, Looking Back and Springing Ahead..
Next Post:NFL vs NBA on Christmas Day? For Those Watching Not Really Any Losses…

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Joe has over 35 years of strategic communications / marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. He is a producer of award winning and cutting edge programs designed to increase ROI and minimize cost.

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CATEGORIES

  • Ambush Marketing
  • Boston Globe
  • Boxing
  • Business
  • CBS
  • Cinema
  • College Baseball
  • College Basketball
  • College Football
  • Crisis Management
  • Current Events
  • Darren Rovell
  • ESPN
  • ESPN/ABC
  • FEATURED STORY
  • FIFA
  • Fox
  • Fox Sports.com
  • Gaming
  • Horse Racing
  • Indy Car
  • Jobs
  • Lacrosse
  • lifestyle
  • Miami Herald
  • Minor League Baseball
  • Minor League Hockey
  • Mixed Martial Arts
  • MLB
  • MLS
  • Most Recent Posts
  • Moving the Needle
  • NASCAR
  • NBA Teams
  • NBDL
  • NCAA
  • New York Post
  • New York Times
  • news
  • NFL
  • NHL
  • NLL
  • Olympics
  • Past Posts
  • PBR
  • PGA Tour
  • Photography
  • SI.com
  • sport
  • Tennis
  • Tips
  • Uncategorized
  • Washington Post
  • WNBA

TAGS

Adam Silver cause marketing CBS Sports Columbia Columbia University CoSIDA Dana White David Stern Don Garber ESPN Esports FIFA Fordham University Fox Sports Gaming LeBron James Madison Square Garden March Madness Mets MiLB MLB MLS MMA NASCAR NBA NBC Sports NCAA New York Jets New York Yankees NFL NHL NWSL Olympics PBR Roger Goodell Super Bowl Ted Leonsis twitter UFC USOC US Open USTA WNBA World Cup Yankees

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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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