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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
On the last Friday of July for a few hours we went fishing in Atlantic City. Not out in the water, but at the Atlantic City Convention Center. We went to check out the National Sports Collectors Convention, a massive treasure trove of memorabilia new, unique and pretty much what you would expect. So what …
As we move into August of this bounceback summer, those in the know continue to look at the disruptive change that keeps evolving in the sports business landscape. Where will streaming be going; what jobs are being created, how will the workforce shift; how is fan engagement changing, where do media dollars go next and …
Established pro sports leagues don’t often give birth to a separate offshoot league. But that’s what PBR (Professional Bull Riders), a sport formed 29 years ago, is doing tonight in Cheyenne, Wyoming when the bucking chutes burst open to introduce the first regular season bull riding games in the new PBR Team Series. CBS Sports …
“It’s a model for how we should treat other people vs an artifact of the past.” -Andrew Constatino CBS Sunday ran a great piece recently on the reimagination of libraries as destinations of thought, creativity and community and how these once stodgy old buildings that were being made obsolete have become welcoming centers of new …
There are still seven. The amount of NFL teams that will hit the road for training camp as the 2022 season starts to take shape The Raiders are fully settled in in Henderson, Nevada this year, while the Rams still are awaiting completion of their facility and will spends a few weeks at UC Irvine …
So what do you do exactly? I get this question more and more, the most recently by one of my college roommates during a visit before he sets off on his clearly defined job with the US Consulate in Guam. He has a job that is assigned tasks and tasks are carried out. The results are measurable, …
Our student from Elon University, Noah Zaret, continues to go back and break down some of the best episodes of the CUSP Show, the Columbia University Sports Podcast. This time we talk Olympics, women’s sports and India with Neha Aggarwal, the business of the WNBA, MLS and more with Amy Scheer, and the Savannah Bananas …
So I had no idea NFL players could not do individual deals for one of the most lucrative categories in the business…alcohol. So kudos to Coors Light for finding a way…kinda…to get an all star endorsement without the actual endorsement, and using ingenuity and humor to cut through the clutter. The digital campaign has Patrick …
So there we were driving to The Shore Thursday night as the signal from WCBS 880 kind of drifted in and out as we listened to Howie Rose and Wayne Randazzo call the first of the Mets-Marlins series from CitiField. As always the guys were brining all kinds of stories into the broadcast, when Randazzo …
Maybe we think its July 4th, when Joey Chestnut and company dominate the ESPN airwaves at the Nathan’s Hot Dog Eating Contest, but in reality, National Hot Dog Day is actually the third Wednesday in July. For all its innovation and brand creativity baseball has yet to have an official hot dog (or an official mustard for …