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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We are lucky to have a student from Elon University, Noah Zaret, working with us this summer. We have asked Noah to go back and break down some of the best episodes of the CUSP Show, the Columbia University Sports Podcast. This time we selected three hot takes…NFT’s, global soccer and the marketing of the …
A little pause on July 4. Happy is as happy does Grab a six -tring, find a rope swing Hang a palm tree in your truck Drink a beer just because Steal a slow dance in a rain storm And a kiss from who you love Laugh and live with a half-full cup Yeah, happy …
This past week I was watching CBS Sunday when a story on the band Toto came on. Here is another of those iconic rock bands of decades ago still singing those songs for an audience that loves their sound. However it was not the idea of the vintage rockers that caught me, it was their …
There is no doubt that the Cannabis/CBD business is slowly, steadily finding its way into the mainstream, and that of course includes the billion dollar business of sports. The latest and loudest salvo was fired early last week, when Major League Baseball and its teams opened up the door to do business with CBD brands, …
We are often asked what are the skills needed to find your way in the business of sports in the future. Parents of young athletes, recent graduates, kids who have become disillusioned with hours of countless hours in practice and tied to one sport still know they have a passion, have an interest in involvement, …
Sports books written by league executives can be interesting and illuminating but also risk being safe, watered down, and predictable. The exec who oversees PR for PBR (Professional Bull Riders) from an Endeavor office in New York, Andrew Giangola, has just released a new book that bucks the inherent challenges of sanitized prose, offering a …
We are lucky to have a student from Elon University, Noah Zaret, working with us this summer. We have asked Noah to go back and break down some of the best episodes of the CUSP Show, the Columbia University Sports Podcast. Starting off with the 50th anniversary of Title IX this week, are ones we …
When you get older like me you tend to root for people more than teams. So it was there Thursday night as the Golden State Warriors too their fourth title since Steve Kerr took the reins and Steph Curry and crew turned up the volume, that I kept looking along the fringes for my two …
It’s the time of year when grads or career changers come flooding in to try and figure out what’s next. Some are diving headlong into the pool, others are dipping a toe and hoping for remote work, or for those students who have been through the challenging times of the Pandemic, they may be taking …
It was a few weeks ago, the story about Republican operatives giving branded gas cards to those in line waiting for fuel. Some cried foul, as an unethical, and possibly illegal incentive to sway votes with fuel. While it was somewhat ambiguous what the outcome would be, it got us thinking, what about team promos …