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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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MLB

Learnings From The Road: Sloan MIT Sports Analytics 2025…

March 15, 2025 by Joe Favorito

It’s been a week since we were roaming the halls of The Hynes Convention Center, where we again came away with more from the MIT Sloan Sports Business Conference than what we gave. Some key takeaways from the rooms and the halls not just from the weekend, but for what to watch going forward. You …

Read moreLearnings From The Road: Sloan MIT Sports Analytics 2025…

Groundhog Day, Truck Day…Two Welcome Signs Of Things Ahead…

February 2, 2025 by Joe Favorito

It’s great to have convergence at a time of year when we are all looking ahead to brighter, longer days as we shake off the cold and the gloom. It’s also nice when two of those events crossover. Today is Groundhog Day, and yes the critter in Pennsylvania saw his shadow…so six more weeks of …

Read moreGroundhog Day, Truck Day…Two Welcome Signs Of Things Ahead…

Expansive Expansion Arrives; Who Can Learn, Survive, and Thrive?

January 30, 2025 by Joe Favorito

There is always a feeling the competition stirs the competitive juices in the bets of businesses…adjust, or fail, or even worse, be swallowed up by the disruptor. We have seen this constantly in sports when expansion comes along, or a challenger league steps up to fill what they see as a need to force the …

Read moreExpansive Expansion Arrives; Who Can Learn, Survive, and Thrive?

Better stories, deeper storytelling; the Fourth Edition of Our Book Arrives…

January 9, 2025 by Joe Favorito

In 2007, when my colleague John Genzale asked me to come up with a class on communications for a fledgling program that had just launched at Columbia in the School of Professional Studies AND did I want to write a book about the topic, I laughed. I had taken a stab at teaching at NYU…a …

Read moreBetter stories, deeper storytelling; the Fourth Edition of Our Book Arrives…

More Bridges In ’25…

January 1, 2025 by Joe Favorito

There is a senior executive I know who constantly reminds his communications person that he needs deals, not more friends. As we start a new year and I think back on all the new people I met this year, I find that very sad. I was having lunch and then some calls with colleagues who …

Read moreMore Bridges In ’25…

Crossing The Street and Building Identity…Lessons Worth Valuing…

December 4, 2024 by Joe Favorito

“Are You Willing to Cross The Street?” That question came not from a leadership seminar but from our friend and colleague Ray Negron, who has worked for the Yankees for over 50 years and always brings a different point of view to our students at Columbia. The rhetorical question came not from him, but from his longtime …

Read moreCrossing The Street and Building Identity…Lessons Worth Valuing…

PWHL Finds The Balance In Storytelling…By Taking Some Of It On Themselves…

November 14, 2024 by Joe Favorito

There is a story I heard this year during the US Open. A media colleague of mine looked at the expanses of empty seats in the massive Bud Collins Media Center and harkened back to when it was opened way back at the end of the last century…aka before 2OOO…and sighed.  ‘This was state of …

Read morePWHL Finds The Balance In Storytelling…By Taking Some Of It On Themselves…

“Movember” Evolves With The Times, Looks to NIL And Other Areas..

November 8, 2024 by Joe Favorito

For all the talk about NIL and the money flowing into pockets, the reality is for most athletes the dollar is smaller, and sometimes goes towards causes they support. Case in point is MOVEMBER, and the global charity’s recent partnership with Opendorse to help athletes raise dollars for mental health awareness and causes like prostate …

Read more“Movember” Evolves With The Times, Looks to NIL And Other Areas..

Access, Trust, Timing…FOX Scores With Another World Series Moment…

October 31, 2024 by Joe Favorito

Baseball gets dinged a lot…too slow, too quaint, caters to an older generation etc. etc. The truth is baseball is doing just fine, and while there are always going to be issues in a game without a clock that tells you when things end, the human drama of the sport is why millions turn out. …

Read moreAccess, Trust, Timing…FOX Scores With Another World Series Moment…

Framing Lessons Leaned…From Baseball Messages to The Great Pumpkin…

October 27, 2024 by Joe Favorito

“It’s not your fault, Santa Claus has more publicity.” And “Well, let’s face it; Santa Claus has had more publicity, but being number two, perhaps you try harder.” Linus in letter to The Great Pumpkin and his conversation with Sally Brown. I love hearing Linus’ struggles to get attention this time of year as he …

Read moreFraming Lessons Leaned…From Baseball Messages to The Great Pumpkin…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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