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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“In the future, everyone will have a podcast and an email newsletter for 15 minutes.” That little tweet from my longtime friend and colleague Jim Maiella a few years ago really summed up the rush to storytell and create authoritative share of voice these days, albeit into a crowded marketplace and sometimes, without fully know who, why …
There is a scene in the TV show “The Odd Couple” where Felix and Oscar are trying to fly to Houston together to help eliminate Felix’s fear of flying. It was optimal as Oscar was going to cover a Houston vs. San Diego NFL game and they could travel together. The problem was the plane was …
GUEST POST: As we have done from time to time, we have featured some great storytelling and best practices from guest writers. Here is a good one all Giannis from Scott Trick. Scott has collected sports cards since the early 80’s and because of his love for collecting he started the website sports card authority. …
It has been an interesting and insightful first month of the year, capped off for me by a word…and a theme…that continues to pop up in a glass hall full start to 2022. Joy. I thought about joy many times this month, when I read Jon Wertheim’s great piece in Sports Illustrated on Tom Brady. …
It’s an interesting question that teams, leagues brands wrestle with for the consumer, but especially for the sports fan. We need to drive more revenue, but how do we make sure the user experience is good and that we are giving fans both buzz and value as we battle for their discretionary income. We continue …
Most times I have no idea where nuggets of curious learning are coming from. Case in point was on this week’s always interesting CBS Sunday with Jane Pauley. They had a feature on comedians who have embraced TikTok to expand their reach, including one of the best, Adam Waheed, who has focused entirely on the …
It was really a simple ask. Pick people who are big thinkers and doers and ask them a simple question. Who are you following in this coming year who may be a little below the radar, but are innovative, have shown grit and have the ability to think a little differently. We asked 40 people …
A great year for storytelling. We wanted to list out some of our best reads…books we actually read, form the past year. Looking forward to early 2022 which will bring us Mike Sielski’s Kobe book, Ian O’Connor’s book on Coach K and many more, wayyy outside of sports as well. And as you will see, …
This weekend the Milwaukee Bucks gave away to their first 10,000 fans attending a game, a small piece of their championship court. Not big, but big on impact, and it showed how much a team can make an impact with the old fashioned, tactile memento which will hold great value for fans of all ages. …
There have been scores of stories, texts and social media discord in the past few weeks on issues big and small, the latest being the controversy surround Enes Kanter’s “Free Tibet” shoes, which came on the two year anniversary of current Sixers GM Darryl Morrey’s comments on human rights violations in China. He texted and …