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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It has been an interesting and insightful first month of the year, capped off for me by a word…and a theme…that continues to pop up in a glass hall full start to 2022. Joy. I thought about joy many times this month, when I read Jon Wertheim’s great piece in Sports Illustrated on Tom Brady. …
It’s an interesting question that teams, leagues brands wrestle with for the consumer, but especially for the sports fan. We need to drive more revenue, but how do we make sure the user experience is good and that we are giving fans both buzz and value as we battle for their discretionary income. We continue …
Most times I have no idea where nuggets of curious learning are coming from. Case in point was on this week’s always interesting CBS Sunday with Jane Pauley. They had a feature on comedians who have embraced TikTok to expand their reach, including one of the best, Adam Waheed, who has focused entirely on the …
It was really a simple ask. Pick people who are big thinkers and doers and ask them a simple question. Who are you following in this coming year who may be a little below the radar, but are innovative, have shown grit and have the ability to think a little differently. We asked 40 people …
A great year for storytelling. We wanted to list out some of our best reads…books we actually read, form the past year. Looking forward to early 2022 which will bring us Mike Sielski’s Kobe book, Ian O’Connor’s book on Coach K and many more, wayyy outside of sports as well. And as you will see, …
This weekend the Milwaukee Bucks gave away to their first 10,000 fans attending a game, a small piece of their championship court. Not big, but big on impact, and it showed how much a team can make an impact with the old fashioned, tactile memento which will hold great value for fans of all ages. …
There have been scores of stories, texts and social media discord in the past few weeks on issues big and small, the latest being the controversy surround Enes Kanter’s “Free Tibet” shoes, which came on the two year anniversary of current Sixers GM Darryl Morrey’s comments on human rights violations in China. He texted and …
Usually after not doing something mentally or physically for quite a while it takes a bit of a restart to get back into the flow. Amazingly we found it true about the return to live business events as well. Tuesday I made the trek to midtown to the CAA World Congress of Sports, the first …
We raise the question as a thought starter in class quite often. Who is the media? The initial responses are the ones one would expect…newspapers, CNN, Bleacher Report, NPR etc. etc.… Then we talk about the ability to self-story tell, the rise of social media and citizen journalism, the ability to create and enhance a narrative …
“Time is what we want the most and use the worst.” -William Penn Often we are asked what we do for money or what we just “do.” The newsletter, this website, our Podcast, LinkedIn, Twitter etc…does someone pay you for everything? No. Much of what I do that is public facing has little to do …