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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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NBA

How Laurene Jobs’ Ownership Stake Can Be A Monumental Move For Sports and Society…

October 4, 2017 by eastwin5

On Tuesday came the news that Laurene Powell Jobs, billionaire philanthropist, entrepreneur and president of the Emerson Collective, was buying a significant stake in Monumental Sports & Entertainment, the $2.5 billion business that includes the NBA Washington Wizards, NHL Capitals, WNBA Mystics, two AFL teams and Capital One Arena among other pieces. The investment, once …

Read moreHow Laurene Jobs’ Ownership Stake Can Be A Monumental Move For Sports and Society…

From Brady to Lillard To “Trust the Process,” The Sports Branded Mazes Bloom Again

September 27, 2017 by eastwin5

It’s corn maze season again, so sports marketers get moving. It used to be a simple act of passage for families every fall. A local farm would carve a simple maze into its now depleted cornfield and charge a few bucks for kids to roam around for a few hours, then have some cider and …

Read moreFrom Brady to Lillard To “Trust the Process,” The Sports Branded Mazes Bloom Again

Once Taboo Now Smart Reality: Sports Ownership, Gambling Inch Closer Together

September 7, 2017 by eastwin5

As one high net worth individual said to us a few weeks ago, the purchase of a sports franchise in the U.S. is like buying a Picasso; they ability to buy one is rare, and the value never goes down. So we have seen recently with the pending sale of the Florida Marlins and the …

Read moreOnce Taboo Now Smart Reality: Sports Ownership, Gambling Inch Closer Together

From Tennis To NBA, The Value Of The Patch Stays In Play…

September 4, 2017 by eastwin5

Patches, who cares about patches? If you are a brand that is looking for a quick splash, sometimes without explanation, then finding your way through a patch is an interesting disruptive way in, although with the NBA, at least on the team side in the US, that is about to be amended more than a …

Read moreFrom Tennis To NBA, The Value Of The Patch Stays In Play…

Sports Business Lessons: Peter Casey, Four P’s And Sports Passport

August 19, 2017 by eastwin5

As we wrote last week, one of the great gifts we continue to have and share is the ability to learn through teaching; and I am blessed to again be coming back to Columbia this fall for what will be my 11th straight year on campus. That is augmented by our summer high school program, …

Read moreSports Business Lessons: Peter Casey, Four P’s And Sports Passport

Community, Authenticity, Consistency And “The Sheep Consumer;” Lessons From the Next Generation

August 12, 2017 by eastwin5

One of the most important assets to growth, and one of the most underrated, is the ability or the want to never stop learning. It doesn’t matter from who or from what, but the quest to keep trying and finding new things is what makes every day interesting and leads you to places you never …

Read moreCommunity, Authenticity, Consistency And “The Sheep Consumer;” Lessons From the Next Generation

Looking For Some Rising Stars To Follow? Here’s A List…

July 13, 2017 by eastwin5

We are not a huge fan of lists, especially since most, the biggest and brightest, the 40 under this the 25 best here, are pretty arbitrary and many times do more harm then good by those assembling because inevitably some are left off, and frankly, some get on that are there more for popularity and …

Read moreLooking For Some Rising Stars To Follow? Here’s A List…

Can Fitness Rule The 4th?

July 1, 2017 by eastwin5

As one goes through the sports calendar it is always interesting to note what the opportunities are that can still be “owned” or created by brands or teams. While the biggest days to still grab are those around the MLB All-Star Game next week, it is noteworthy that no one really has grabbed the opportunity …

Read moreCan Fitness Rule The 4th?

Entertainment Crossover Week: Star Wars and Free Comic Book Day Create Sports Biz Oppts.

May 4, 2017 by eastwin5

Every team, and most brands, are on the eternal quest to get younger, more engaged fans. Get em early, and maybe you convert them for life. It’s why there has been a fascination with MMA and an ever-growing obsession with “eSports” amogst influential people, teams, media outlets and brands, and why it will continue to …

Read moreEntertainment Crossover Week: Star Wars and Free Comic Book Day Create Sports Biz Oppts.

From eSports to the NBA: Summing Up Sloan; A Weekend of Sports Business Leaning…

March 7, 2017 by eastwin5

Columbia student Matt Walker was on the ground for our program at the MIT Sloan Analytics Conference this past weekend in Boston, Mass. Here is a summary on what he and others learned…   CEO Casey Wasserman (Wasserman Media Group) set the scene in the opening panel of the weekend, “Use data as an equalizer. …

Read moreFrom eSports to the NBA: Summing Up Sloan; A Weekend of Sports Business Leaning…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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