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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
With all the LeBron James news and the talk of skyrocketing ticket prices, ample TV appearances, out of control franchise valuations and all else round the Cavaliers, it will be interesting to see who the smart, calm head identify as key engagement opportunities around the LeBron return. Will brands try and tie up Kyrie Irving …
We went to the folks at MVP Index to take a look at the LeBron effect is early on in social, and to debunk the myth that Heat fans evaporated…here ya go What impact can one man have on a brand? Ask the Cleveland Cavaliers. LeBron James’ decision to pick his first team over the …
As part of our ongoing series with Columbia University ad the Full Court Press blog; grad student Tanner Simkins spent some time with various marketers and newsmakers in and around sports business. With school ending and the camp season getting started, Tanner talked with Leigh Klein, steward of the legendary Five Star brand. For over …
A couple of years ago on a Sunday morning I was going to get bagels I heard New York Archbishop Timothy Dolan on “Ed Randall’s Talking Baseball” show on WFAN in New York talking about how the simplest of actions with his father, playing catch after work, were some of his brightest memories. Often times …
The speed and price of the Los Angeles Clippers potential sale this week pointed two key facts; there are more billionaires in the world than there are sports franchises for sale, and the most important part of any transaction is not a valuation or a sticker, tis what someone in the market will pay for …
This almost sorta happened once before, in 1993. The Philadelphia 76ers and their owner Harold Katz were embroiled in a dispute with their arena partners, the Philadelphia Flyers and their owner Ed Snider. The battle was over the new home of the teams, as the CoreStates Spectrum was quickly running out of its once very …
What price does data have in sport these days? If the stories on Friday are to be believed, and no reason they are not, the current price for at least some of the data is north of $200 million. That was the expected number that the sale of Chicago-based Stats Inc. fetched from a private …
One of the biggest challenges for American brands, teams and leagues today is literally getting lost in translation. As sport continues to expand globally, understanding culture, language and tradition becomes more and more important, and with the advent of social media, the ability to make a misstep and be deemed “the ugly American” can happen …
Those who know Adam Silver and have followed his career probably were not overly surprised by Tuesday’s announcement. He has learned not just from David Stern, but from countless others in sports, law, finance and communications as to what best practices should be. Listen, build consensus, communicate with those around you, take away surprises and …
In the last few years sports teams in North America, from college through the pros, have forgone consistency of brand in their look for the sake of selling more diverse, quirky, unique and even outlandish jerseys, kits and other uniform pieces to an audience who want different, at least to have in their closets. With …
