JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Guest post by colleague Dave Siroty, who loves college sports but can’t understand why sometimes actions on storytelling are counter to what could work. And he is right. Read all his insights here. Joe Favorito just wrote a blog explaining why we are addicted to sports and why the TV ratings continue to rise. Sports are …
The digital world can be a tough place to navigate and can also be a place where people react without context. So April Fools jokes seem to be running more risk than reward where fake news seems to sadly rule the day. Now for decades creative and entrepreneurial folks have taken advantage to out one …
This past week there was a great New York Times editorial piece by Higo Lindgren on the value of starting a band. While maybe it’s not a “musical” band, which the piece was focused on, but the value of banding together like minded people to break silos, share ideas and interact to stimulate creativity and …
This past Sunday there was a story in the New York Times about the drop in reality TV production, down 15% this past year. Costs, a lack of consumers watching actual broadcast TV vs streaming services and online platforms, were the key reasons we will get less Batchelor going forward. However, as the late David …
We have a lot of issues on this big blue marble we call home, whether they are global or personal in scope. However as we turn to spring today we have gotten constant reminders of the joy sports and live, communal shared experiences can bring and why, in challenging times thy are more important than …
Let’s get this out of the way…St. Patrick had the better PR person but St Joseph owns the food. St. Joseph, he preferred to stay in the background. However if the devil (pun intended) is in the details, I will take pastry over salted red meat every day. And today if I were to make a …
There they were at the end of both sides of the court waiting to take their rightful spot on national TV as the final bids were claimed Sunday. The ladder guys. So, as March Madness arrives and Championship Week is done, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. The NCAA …
There is more uncertainty about what will become of the business known as college athletics today than there has ever been. Just on Thursday at the SportsPro New York conference talk of a promotion and relegation system, collective bargaining, a creation of just a “Super League,’ requirements for transfer, requirements to actually maintain a certain …
In an attention starved, get it done yesterday world it’s sometimes nice to find consistency. Your friends you have known, the right slice of pizza or cup of coffee, a musical artist who knows just the right notes to play, Opening Day in Baseball etc. etc. Things can adjust, but the core thoughts…the core sounds, …
I have always felt that the wandering the halls and listening to topics away from the main stages at the annual MIT Sloan Sports Analytics Conference unveils an interesting look ahead to both the fun and the unusual. It’s where young people are talking, smaller conversations take place, and the fun and sometimes unusual reside. …
