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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
I have a pretty good collection of sports and leadership books from over the years, many of which I do pull out from time to time and look at things I bookmarked when going through them back in the day. Sometimes they ring hollow given the advancements in the world today, but more often than …
We use the word iconic sometimes like we do the word hello. At every turn it’s too easy a word to throw around, when in reality must things we refer to as Iconic are not really worthy of that high level of praise or individuality. Icons should be rare air for all of us. That being …
Facebook, or META remains an obsession to some, an annoyance to others, a necessary evil for another group. For me it provides to essential services every morning. Every morning. Birthdays and Memories. Many complain about silly things like birthdays; but I don’t. Thanks to all, almost 500 people from around the world and around all …
This past Monday as I started the undergraduate spring class I do at Fordham I took literally ten minutes to whiteboard “stuff.” Just list out the things that are on the top of peoples minds, and what lies ahead and what that alphabet soup looks like. WOW. Lots of initials like PIF, TGL, GFL, USL, …
In 2007, when my colleague John Genzale asked me to come up with a class on communications for a fledgling program that had just launched at Columbia in the School of Professional Studies AND did I want to write a book about the topic, I laughed. I had taken a stab at teaching at NYU…a …
One of the best…and the worst…parts of being in the sports industry on the team and league side is its cyclical nature. Although there is rarely an offseason these days, you have a start date, at least some fashion of an end date, dates of events along the way and a cadence that can be …
“Do you have a card?” is still one of the questions that comes up after the first initial business encounter. What that means has changed over time…virtual, a scan, something else that goes easy to my phone. There are plenty of eays to easily share information in the cloud. However the tangible part of holding, finding, …
“He wasn’t there because his publicist told him to be there, and to be nice. He was there because he wanted to be.” As we head towards 2025 there are so many hoping for a retooling or a reset on where their path is going, and the world keeps brining us some new titles of …
“Are You Willing to Cross The Street?” That question came not from a leadership seminar but from our friend and colleague Ray Negron, who has worked for the Yankees for over 50 years and always brings a different point of view to our students at Columbia. The rhetorical question came not from him, but from his longtime …
I have always been a fan of second tier Bowl games. From the Garden State Bowl to the Astro Blue Bonnet Bowl, those games used to bring future stars into our homes, as well as schools we didn’t often see on football Saturdays. The relevance of many to the general public, and in some cases …
