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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Jersey Mike’s Doubles Down On 15 Years of Giving…

March 6, 2025 by Joe Favorito

So much has been made with regard to cause marketing…it’s not just what do you stand for, but what are you doing to back up what you say? One of the consumer brands who spends widely in the highly competitive sandwich industry is Jersey Mike’s, and later this month, the chain, which started in Point Pleasant, …

Read moreJersey Mike’s Doubles Down On 15 Years of Giving…

March Reframe: Empowering Ahead vs. Just Looking Back…

March 1, 2025 by Joe Favorito

I am a big believer in reframing older messages. You twist a phrase, move a comma, look at something from a different angle and suddenly there is a new message. I have talked about this numerous times with my college colleagues and have written about the difference between investing and donating, and how that little …

Read moreMarch Reframe: Empowering Ahead vs. Just Looking Back…

Get It Done Early and Other Thoughts of Pitino Success…

February 26, 2025 by Joe Favorito

I have a pretty good collection of sports and leadership books from over the years, many of which I do pull out from time to time and look at things I bookmarked when going through them back in the day. Sometimes they ring hollow given the advancements in the world today, but more often than …

Read moreGet It Done Early and Other Thoughts of Pitino Success…

Reframing ‘Iconic Moments’ Big and Small..

February 5, 2025 by Joe Favorito

We use the word iconic sometimes like we do the word hello. At every turn it’s too easy a word to throw around, when in reality must things we refer to as Iconic are not really worthy of that high level of praise or individuality. Icons should be rare air for all of us. That being …

Read moreReframing ‘Iconic Moments’ Big and Small..

Old Habits, New Year Still Work To Bring People and Places Top Of Mind…

January 23, 2025 by Joe Favorito

Facebook, or META remains an obsession to some, an annoyance to others, a necessary evil for another group. For me it provides to essential services every morning. Every morning. Birthdays and Memories. Many complain about silly things like birthdays; but I don’t. Thanks to all, almost 500 people from around the world and around all …

Read moreOld Habits, New Year Still Work To Bring People and Places Top Of Mind…

The Challenges of Tasting The Alphabet Soup of Today…

January 16, 2025 by Joe Favorito

This past Monday as I started the undergraduate spring class I do at Fordham I took literally ten minutes to whiteboard “stuff.” Just list out the things that are on the top of peoples minds, and what lies ahead and what that alphabet soup looks like. WOW. Lots of initials like PIF, TGL, GFL, USL, …

Read moreThe Challenges of Tasting The Alphabet Soup of Today…

Better stories, deeper storytelling; the Fourth Edition of Our Book Arrives…

January 9, 2025 by Joe Favorito

In 2007, when my colleague John Genzale asked me to come up with a class on communications for a fledgling program that had just launched at Columbia in the School of Professional Studies AND did I want to write a book about the topic, I laughed. I had taken a stab at teaching at NYU…a …

Read moreBetter stories, deeper storytelling; the Fourth Edition of Our Book Arrives…

Adjusting and doing is more valuable than just doing to do…

December 25, 2024 by Joe Favorito

One of the best…and the worst…parts of being in the sports industry on the team and league side is its cyclical nature. Although there is rarely an offseason these days, you have a start date, at least some fashion of an end date, dates of events along the way and a cadence that can be …

Read moreAdjusting and doing is more valuable than just doing to do…

Playing The Cards…Tis The Season…But They Are In Season Always…

December 14, 2024 by Joe Favorito

“Do you have a card?” is still one of the questions that comes up after the first initial business encounter. What that means has changed over time…virtual, a scan, something else that goes easy to my phone. There are plenty of eays to easily share information in the cloud. However the tangible part of holding, finding, …

Read morePlaying The Cards…Tis The Season…But They Are In Season Always…

Director of First Impressions, Encourager In Chief…”Titles” To Aspire Higher in ’25…

December 11, 2024 by Joe Favorito

“He wasn’t there because his publicist told him to be there, and to be nice. He was there because he wanted to be.” As we head towards 2025 there are so many hoping for a retooling or a reset on where their path is going, and the world keeps brining us some new titles of …

Read moreDirector of First Impressions, Encourager In Chief…”Titles” To Aspire Higher in ’25…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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