JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We know how global the sports landscape has become, and how the digital world has made connecting across worlds to be so much easier. Then you factor in the element of being able to build brand, storytell and merchandise success in a very cost efficient way, and suddenly a whole world of entrepreneurial opens up. …
As March Madness gets going, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders. the NCAA still has its official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), but Werner remains one of the few brands that seems to always find its way to the camera, and the most important celebratory moments during …
The interest and engagement around the start of baseball spring training remains so strong, and there is really no sport whose rituals of the preseason bring together so many time and again. As most pro sports look to shrink the preseason, nary a complaint goes on about baseball. Yet another event tied to the diamond …
We are always learning, especially from those who carved the path which we have followed. So it was with great pride I got to catch up with one of the communications and marketing industry’s true pioneers and one of its best storytellers, Alan Taylor. Alan, now living in Florida, recently penned a book called …
All I was doing was cleaning out my bag. That’s it. There I had collected ticket stubs from the last six or eight months from everything from Off Broadway shows to Minor League Baseball to Army Navy football to soccer to college basketball. A nice pile that I keep in a small book. Each gives …
The issue and opportunity around widespread and consistent coverage around women’s sports is one that continues to perplex many. The data of the growth not just of women and girls engaged in sports, but in the buying and decision power around the female demo, as well as the ever-growing rise in engagement in all aspects …
There are few experiential sporting events in the United States that compare to “America’s Game,” the annual football meeting between Army and Navy, and there are few brands that use a platform better than the way USAA does with all the events leading up to and around the game. Perhaps for a good part of …
So there it was Thursday afternoon. Former NFL’er Ricky Williams announcing he and 50 former NFL players were starting…yes…a spring football league. For those scoring at home, that makes no less than eight non NFL leagues in the football offseason…from flag to fan controlled, AFL to AAFL…trying to go where no one short of the …
For a good part of America, college football owns Saturdays in the fall. So as we have done with other leadership groups, we decided to take a look at how engaged college football coaches at the top 131 programs are on social. Our colleague Tanner Simkins of the Complete SET Agency did the digging, and …
Last week an article appeared that the University of Akron was dropping almost 80 degree programs and would be adding “esports” to the curriculum as both a competitive endeavor and as a general student activity. That announcement was followed by the grand finale of the first NBA 2K season, and sadly, with the tragedy …