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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“Are You Willing to Cross The Street?” That question came not from a leadership seminar but from our friend and colleague Ray Negron, who has worked for the Yankees for over 50 years and always brings a different point of view to our students at Columbia. The rhetorical question came not from him, but from his longtime …
I have always been a fan of second tier Bowl games. From the Garden State Bowl to the Astro Blue Bonnet Bowl, those games used to bring future stars into our homes, as well as schools we didn’t often see on football Saturdays. The relevance of many to the general public, and in some cases …
For all the talk about NIL and the money flowing into pockets, the reality is for most athletes the dollar is smaller, and sometimes goes towards causes they support. Case in point is MOVEMBER, and the global charity’s recent partnership with Opendorse to help athletes raise dollars for mental health awareness and causes like prostate …
“Walk the balance between humility and confidence.” There were so many tidbits of wisdom that applied to every one of the over five hundred attendees at the Columbia University Sports Management Conference in Lerner Hall on October tenth, but that quote from Unrivaled Basketball Commissioner Micky Lawler in the opening panel on emerging sports helped …
As the school year gets deeper as the calendar turns from September to October we often are asks for tips on how we can stay in front of the curve or gain ground looking for new opportunities. One thing that we always remind people…anybody…about is how to make your narrative unique so people fully remember …
It’s another sad day in our country as a school shooting in Georgia shocks us for a second before the powers that be return to nonsense. So let’s find a sensible pivot. A revisit and an update on good. The worries we have about our children may ebb and flow, but they never really disappear, …
If you are well engaged with your audience, you know where, how and when they are engaged. In the esports world that may be on a Saturday, in global soccer it may be a Sunday morning. It is not as clear a path as it used to be. Now for wide ranging content, holiday weekends …
We have written several times on storytelling and its continued value in all forms; knowing who you are, what you do and being able to communicate that fact simply and succinctly in a world of white noise is more valuable today than ever before. Lots of screaming going on, but when you listen, what are …
We can’t express how important showing up is, especially if you are seeking anything…relationships, jobs, internships, meetings, funding etc etc. You don’t go, you miss out. Sometimes, however you can go and if you lean back, or don’t lean in, opportunity slides right by as well. I was thinking about this earlier this week as …
We are still in the infancy…no pun intended…of the growth of athletes who happen to be women being fully accepted, championed, and mainstreamed into the media and the brand activation side of sports. Data is growing, coverage is increasing, numbers are rising, crossover is expanding, but we still take steps forward in slow but important …
