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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It is getting to be March Madness time. As “The Big Dance” approaches, the hand wrenching for those who make the show will heat up, and it can be arduous for those on the outside looking in. So many factors have to fall in place to make things work. Ironically as we head toward COVID …
We touched on this a year ago, and sadly, the craze of NIL has made it no better. It amazes me still how college athletics, for all the big, disruptive, smart minds on campuses, still reverts back to tactics that were in play 25 years ago. While we know mow much college sports can be …
One of my favorite films will and always will be ‘Almost Famous,’ Cameron Crowe’s semi-autobiographical homage to the growth of a young journalist, William Miller, and the people that he meets and covers one magical summer during high school. One of the key characters is Penny Lane, the ‘Bandaid’ played by Kate Hudson. In one …
Friday is National Popcorn Day across America, with many of the major brands in comfort snacks staging promotions, from education programs in the media for the health of the snack to giveaways by brands like Popcorn, Indiana on the streets of New York and Los Angeles. Movie chains ran online couponing for discounts for those attending films …
Friday night at the Anaheim Convention Center we were waiting for the first group of potential draftees to arrive for the red carpet for going to their seats, and hopefully, having their name called on stage by commissioner Jessica Berman. The first to arrive on the carpet was a little nervous but very excited about …
Daytona is still in the distance, Indy Car us getting ready for its season, Formula E is finding its eco and tech friendly spot, and Formula 1 has become the cause celebre in North America with new, young, engaged roots. Oh and in most of the US it’s cold. Still in basements across America, fathers and …
Some thoughts on a cold January day. I was listening to the TED Radio Hour when host Manoush Zomorodi and her guest Esther Perel talked about the ever-evolving business of relationships, and how personal capital and the “Unwritten resume” has become more and more valuable in any decision-making process, personal or professional. What did she mean? “The unwritten resume” …
A few weeks ago I was having lunch and then some calls with colleagues who have “Been around,” as they say. Not complainers, learners, observers both in traditional media roles and in the communications space in and around sports and entertainment. I kept hearing the same thing over and over again…that the storytelling business today …
Another busy week of learnings. Some highlights below. Learning From Rog: I’m not sure if there is anyone more joyful or entertaining when talking about his craft than Men in Blazers co-host Roger Bennett. For all things football, Bennett is able to weave in humor, logic and all sorts of joyous fandom, which is a …
As we head toward 2024 the issues and opportunities with regard to engagement in social continues to ebb and flow. While Twitter continues to be a quandry for many, TikTok and its continued frenzy pushes more engagement amongst a growing using audience than ever before, all based around a complicated algorithm of shares and engagement. …
