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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Halloween, Second Acts, Michael Jordan and Seeing What’s Next…

October 31, 2025 by Joe Favorito

Halloween has different meanings for many people, and they are often tied to memories of Trick or Treat or costumes, especially from childhood. One of mine is actually about a different kind of surprise…in 2001 Halloween marked Michael Jordan’s return to the NBA with the Washington Wizards and began my seven year journey as head …

Read moreHalloween, Second Acts, Michael Jordan and Seeing What’s Next…

The Value of Rooting For People…

October 28, 2025 by Joe Favorito

People often ask, “oh you have worked in sports all your life, what teams do you root for?” While I do care about some teams much more than some others…and honestly don’t really “hate” any team…and have worked for so many organizations considered rivals (Fordham and Iona, the Jets and the Giants, NWSL and MLS …

Read moreThe Value of Rooting For People…

Football, Engagement and…AI…Some Late October Listens…and Reads…

October 25, 2025 by Joe Favorito

We have had quite a run of super smart guests on the podcast recently, so wanted to share three more solid, 45 minute and less listens on everything from how the NFL got to be the NFL to AI and fan engagement to a unique look at business strategy in areas like college sports and …

Read moreFootball, Engagement and…AI…Some Late October Listens…and Reads…

Leadership, Showing Up, And The Fittest Coach in America…Three Good October Listens…

October 14, 2025 by Joe Favorito

It’s mid-October, middle of Q4 so let’s draw some inspiration from a list of recent podcast guests, all of whom have ended up in some pretty amazing spots when they chose to take the unconventional path. As always you can listen to all our pods here. From Walkon to Super Bowl Champ: We first learned …

Read moreLeadership, Showing Up, And The Fittest Coach in America…Three Good October Listens…

The Sponges Returned To Class, With A Little Twist…

October 7, 2025 by Joe Favorito

‘How many times do you reach out to someone before they actually hear you for the first time.” That was the question my longtime colleague Chris LaPlaca posed to our students in our two classes last week, where we were lucky enough to have him come in and speak for a while. The question was …

Read moreThe Sponges Returned To Class, With A Little Twist…

Individually or As Part of A Group, The Challenge of Finding What Sets ‘You’ Apart…

September 29, 2025 by Joe Favorito

As the school year gets deeper as the calendar turns from September to October we often are asks for tips on how we can stay in front of the curve or gain ground looking for new opportunities. One thing that we always remind people…anybody…about is how to make your narrative unique so people fully remember and …

Read moreIndividually or As Part of A Group, The Challenge of Finding What Sets ‘You’ Apart…

And Fall Approaches, The Relationship Tree Remains As Fruitful As Ever…

September 9, 2025 by Joe Favorito

I get asked all the time how I manage…well…time, and I use this quite from William Penn that i have on hand. “Time is what we want the most and use the worst.” -William Penn It’s hard, especially without routine or with so many things flashing in and out of what is “important” in the …

Read moreAnd Fall Approaches, The Relationship Tree Remains As Fruitful As Ever…

A New Book On Fan Loyalty Is Out; I Got To Write The Forward…

September 3, 2025 by Joe Favorito

I had never been asked to write a forward for a book, and then in the course of thirty days two dear friends and colleagues asked me to do so. I guess everyone else was on vacation, lol. Seriously it was very humbling and quite an honor to be asked by both Shripal Shah and …

Read moreA New Book On Fan Loyalty Is Out; I Got To Write The Forward…

Women’s Sports Collectables Still Lag In A Growing Market…

August 28, 2025 by Joe Favorito

Just a few weeks ago the National Sports Collectors Convention, a massive treasure trove of memorabilia new, unique and traditional, returned to Chicago. It is what you would expect, aisle upon aisle of collectables big and small, with literally millions exchanging hands…or just a few dollars. Our summer intern Luke Silpe wrote about his experience here. …

Read moreWomen’s Sports Collectables Still Lag In A Growing Market…

Volleyball in Week Zero, Throwing Flags, Open Sundays…Thoughts From The Sunday Dance Card

August 24, 2025 by Joe Favorito

Our business doesn’t go an hour it seems without some “big news” off the field. The ESPN launch, NIL and college issues, FIFA World Cup planning, streaming wars, gambling suspensions, NBA Europe, Caitlin Clark and on and on. If Billy Joel wanted to write a sports version of “We Didn’t Start The Fire,” it wouldn’t …

Read moreVolleyball in Week Zero, Throwing Flags, Open Sundays…Thoughts From The Sunday Dance Card
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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