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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Athlete Identity, The Willingness To Cross The Street, And The Edible Mascot; All Part of Monday Musings…

December 4, 2023 by Joe Favorito

Last week was our second to last planned trip of the year, to Washington for SBJ Dealmakers. Great to listen and learn not just from those on the stage but those randomly roaming the hallways. Some things to think about on the first Monday in December. “Are You Willing to Cross The Street?” That question …

Read moreAthlete Identity, The Willingness To Cross The Street, And The Edible Mascot; All Part of Monday Musings…

Monday Miscellany: Lump Of Coal, Amazon Goes Gaming, and Jimmy V In Alaska…

November 27, 2023 by Joe Favorito

A Shootout Lost To History: The Great Alaska Shootout was once the premier preseason college basketball tournament. Alas it was lost to history, warm weather and lots of empty ballrooms with 50 people in them disguised as college basketball facilities. I was reminded of the beauty of the Shootout by my Fordham classmate Jim Johnson …

Read moreMonday Miscellany: Lump Of Coal, Amazon Goes Gaming, and Jimmy V In Alaska…

Live Streaming Concerts By Fans Is Now An Acceptable Thing; Can Sports Learn And Accept As Well?

November 25, 2023 by Joe Favorito

Earlier this month there was a great New York Times piece on how music artists were embracing and allowing content creators to livestream concerts to a global audience. The piece went in great detail to point out that because of limited touring dates, high demand for tickets in marketplaces and an unquenchable desire for shared …

Read moreLive Streaming Concerts By Fans Is Now An Acceptable Thing; Can Sports Learn And Accept As Well?

Monday Musings: Overused Inflections, Observer vs. Observed, Creative Bowling, And Tangible Memories…

November 21, 2023 by Joe Favorito

“I’d rather be the observer not the observed.” There it was again, the value of knowing your role and doing it well. This time it was Sunday night on “60 Minutes” and the speaker was Little Steven Van Zandt, he of “The Sopranos” but more impactful even, of Bruce Springsteen and the E Street Band. …

Read moreMonday Musings: Overused Inflections, Observer vs. Observed, Creative Bowling, And Tangible Memories…

Someday soon it won’t be men’s sports or women’s sports…just sports…we saw a change this week…

November 11, 2023 by Joe Favorito

There are lots and lots of buzz…and business being done around “women’s sports” as we probably all know. Comments like “arrival,” “movement not moment,” “get on board” are bandied about time and again. Yet for all the enthusiasm there is still the whispering that certain teams and leagues are still in their relative infancy compared …

Read moreSomeday soon it won’t be men’s sports or women’s sports…just sports…we saw a change this week…

Can Scooter’s Use A Bowl Game Bump To Coffee Hierarchy?

November 4, 2023 by Joe Favorito

I am a coffee fan probably 14 hours a day, and have always been intrigued by the marketing of the drinks as a place for community as well as caffeine. For decades, from Dunkin to Tim Horton’s, sports have been a central point in the storytelling around the beverages as well. However now there is …

Read moreCan Scooter’s Use A Bowl Game Bump To Coffee Hierarchy?

Volleyball, An Overnight Collegiate Success 50 Years In The Making…Is Starting To Spike…

November 2, 2023 by Joe Favorito

There is a story I thought was a bit of an urban sports legend. Way back when Title IX came into being, the NCAA realized that each men’s sport had to have a companion women’s sport…baseball to softball etc. However football had no women’s football so volleyball was designated against it for any number of …

Read moreVolleyball, An Overnight Collegiate Success 50 Years In The Making…Is Starting To Spike…

NIL For HBCU Marching Bands…A Brand Tune Yet To Be Played Well…

October 21, 2023 by Joe Favorito

I always learn something when I talk to my friend Greg Moore. The former Commissioner of the SIAC, a baller from New Jersey, an attorney, an entrepreneur, a big thinker, Greg is always looking at the blue ocean and how the pieces fit together. Over a year ago he pointed to a spot that the …

Read moreNIL For HBCU Marching Bands…A Brand Tune Yet To Be Played Well…

“Hoosiers” And Updating The Cycle of Relevance…

September 16, 2023 by Joe Favorito

Sports is a cyclical business. Seasons come and go and for those at the team level sometimes years can pass without breaking a cycle of repetition. It is a safe way to move a career along, and for those who care to innovate and change things up, the results can be very rewarding. For those …

Read more“Hoosiers” And Updating The Cycle of Relevance…

As Students Return To Campus, The Power of Storytelling Has Never Been Greater…

August 24, 2023 by Joe Favorito

We have written several times on storytelling and its continued value in all forms; knowing who you are, what you do and being able to communicate that fact simply and succinctly in a world of white noise is more valuable today than ever before. Lots of screaming going on, but when you listen, what are …

Read moreAs Students Return To Campus, The Power of Storytelling Has Never Been Greater…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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