JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A few weeks ago, following the layoffs at the NBA and ESPN, I wrote this piece on the underappreciated value of institutional knowledge and it seemed to have resonated with a great deal of people. Yesterday while visiting our local library…talk about a place undervalued in the institutional knowledge space…I came across the checkout slip …
There is so much focus on NIL and what the return will or will not be outside of some social posts and quick cash of various levels that you sometimes forget about the long term sustainable career programs some brands have built out around college athletes of every shape and size. I was reminded of …
There was a time a few years ago when the Big 12 held a one-off basketball media day in New York City. The league wasn’t playing their postseason tournament there for men’s basketball, like the ACC and Big Ten were doing, nor did they add any schools who were in the area. They used it …
One of the great honors I have had in my career is learning from those on the way up. Maybe it is labeled “teaching” since I have been in the front of the class in programs like Columbia, Fordham, and as a guest at schools like George Washington, Montclair State, Drexel. American, NYU and elsewhere, …
A guest column from our colleague Dr. Lindsay Krasnoff… How we tell the story matters. Images and words have equal weight, even if they communicate in different ways, and can often have impact beyond our original intent. Moreover, the narrative framework and context is vital. For communicators working within a global sports industry, that means …
It is a really crowded time of year in our business, what with MLS and NWSL a month into their seasons, The Stanley Cup and NBA Playoffs in high gear, MLB coming into the end of month one, the NFL Draft and all its prep, heck even the USFL and the XFL are head to …
The quest for success for spring football continues on, and personally I hope the models that both the USFL and the XFL have created work, and find great audiences, sell tickets, and give athletes, coaches and industry professionals at every level an opportunity at career success. Make the pie bigger. But will it work? Still …
This Sunday morning I drove to get bagels and flipped on WFAN in the eight o’clock hour, as I have done countless times since the station come on the air in the late 1980’s. The time in the early morning hours of a weekend was usually not filled by the constant white noise of sports …
Last week in class we had a guest, Bahruz Balyev, come in to talk about the global storytelling nature of sport through his time working in Qatar pre World Cup and now with the UN on their athlete refugee program. While all that was fascinating and provided great learning tools, it was a side mention …
There was a time in the middle of the last century where St. John’s University and St. Francis College were located just blocks apart. In fact my dad, Vinnie Favorito, attended SJU just after it went east to Queens, while his brother, my Uncle Mario, matriculated at St. Francis on Remsen Street, before they both …