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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It amazes me still how college athletics, for all the big, disruptive, smart minds on campuses, still reverts back to tactics that were in play 25 years ago. While we know mow much college sports can be a big business, in so many ways it is run still like a mom and pop shop, or …
Safe to say it is almost back to normal, the craziness of Super Bowl Radio Row and the ancillary activities in and around the Phoenix Convention Center. The most interesting thing this year was the continued shift to new platforms and areas that we would not have seen before COVID, and the continued diversity of …
As we head into Super Bowl week, Noah Zaret keeps hammering out our podcast notes, this week featuring to recent and very timely ones; one of the growing value of entrepreneurship in the sports space, the other on the expanding world of sustainability. You can hear all our podcasts here as well. Ryan Berman on …
There was a time a long time ago when I was looking at colleges and my father wanted me to consider at least one school in the City University of New York (CUNY) system. He thought it would make sense in case I didn’t want to go away and would serve as a fallback if …
The last few weeks we have continued to see the axe fall as teams and leagues and media properties struggle to figure out how to bridge the next few months as we try to return to some sense of business normalcy in mid 2021. No matter where you work today, especially if you hit a …
Perhaps for a good part of the casual fans for sports, Army-Navy is a part-time tune in vs. must see engagement. However if you are a member, even an extended member of a military family, a fan of traditional rivalries, a football fan looking for a game to watch in early December on a Saturday …
We take a look at some of our recent content on the podcast Tom Richardson and I do at Columbia each week, and Noah Zaret is good enough to highlight for us. Two recent listens concern the college space, with two super smart entrepreneurs talking everything from netal health to NIL and building a business. …
How to cut through the clutter…if you are seen as a mainstream staple with not a great deal of buzz? Look for some blue ocean to swim in…even if it can be well, a bit murky. Case in point…Bush’s Beans, which announced this week it will seek one Chili-Loving fan to be the first- ever …
It is still there. And today it is more relevant than ever before…especially since World Suicide Prevention Day is this month. There it was on the side of a phone kiosk in midtown Manhattan two years ago, a large picture of Olympic swimming star Michael Phelps. Another ad for Speedo or Subway or Under Armour, as …
Yes The Big Ten Conference has dominated the summer college news cycle with its moves to add UCLA and USC to their national mix, which has further churned the murky waters of college alignment during this hot summer. However not to get lost in the mix were at least three impactful, big picture legacy events …