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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
For this week’s “Teaching Thursdays” we revisit our q and a with Dr. Josg Solonon, Principal of the Business of Sports (BOSS) School in New York… The question of how to motivate young people to be more engaged in education in the United States has been raised for decades. Standardized tests, core curriculum, better use …
For this edition of “Teaching Thursdays” we ask some of our colleagues at Columbia what they will be keeping their eye on for 2017. The Masters in Sports Management Program at Columbia, now just over 10 years old, is the only program in the Ivy League and is recognized as the number two program globally …
This past week we had the NWHL starting season two (with a team moving from Brooklyn to New Jersey) and the NHL opening with the continued question of where the Islanders will eventually end up; Brooklyn, Queens, back to Long Island…as they begin another season at Barclays Center. All that talk of prompted this post …
It is certainly the little engine that maybe could, but the National Women’s Hockey League, which started its four team second season this weekend, has certainly earned well above its pay level for media exposure, both last year, and now as the season starts, this. They have continuously found ways to take their “everyperson” story, …
The past few weeks have been another whirlwind of activity around the fantasy sports and gaming space. While states line up with their newly formed regulations on daily fantasy sports as the NFL preseason approaches, the continued debate over when and how legalized sports betting will take place continues to roll along, and every time …
Since late January we have been hosting the Columbia University Sports Podcast, a look at some key people in the sports business. The podcasts are about 35-45 minutes in length and have had everyone from brand executives to former MLB players, all talking about their role, where the industry is, and more importantly where it …
Peter Casey is always in a quest for digital innovation. From his time being the first-ever credentialed twitter correspondent for St. John’s University to his time working all the digital outreach for the New York Knicks to his work with Nike and other brands and now at the helm of all the digital outreach for …
The crowdfunding space is well, crowded. How does it work, what’s the value add for a consumer, how do you find a different niche to make sense? All tough questions to answer. Some efforts are wildly successful, some fall flat even with the best of offerings. Enter into the space FanAngel, which is a crowdfunding-for-performance …
Maybe it’s because we have all become too politically correct, or maybe it’s because there is sooo much time spent on trying to be the most techno-savvy we can be that the simple, grassroots and fun promotions aren’t as fun or “interesting” as they once were. For whatever reason, even with all the opportunities available …
We love unique promotions, and it seems like the Minnesota Wild found a cool one with a local brand to generate buzz and some unique ROI that could go national. Hiway Federal Credit Union is conducting a one-of-a-kind treasure hunt around its sponsorship of the Wild that gives participants the opportunity to win the cash …