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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The following was written by colleague Scott Huntington While there are plenty of die-hard fans, hockey continues to look for ways to cut through clutter and bring in more casual eyeballs. Can gambling be the way to more fan engagement? The NHL Gambling Program While the NBA continues to be the most bullish league …
It used to be only in Detroit could you throw an object on the ice during a hockey game and not be escorted from the building, in this case the former Joe Louis Arena. However the Teddy Bear toss for charity has taken the place of octopi in Motown, and we have a new record. …
If you are going to take a plunge into a crowded storytelling space, it always helps to be first, or at least first in a new area. That’s what the New Jersey Devils did this week, when they brought on sportsbook operator William Hill as a partner, putting their name on a Prudential Center lounge …
The following was written by colleague Scott Huntington The schedule for the 2018-2019 NHL season is now out, providing NHL fans with plenty to dissect as they anticipate the upcoming season. Among the notable aspects, the Chicago Blackhawks are getting a ton of games, even after a lackluster previous season. Additionally, it’s evident the Los …
Over the years I have become less of a saver of things, thanks, to my wife Laura. Going through and jettisoning “stuff,” physical and mental, is not just a way to create areas for new “stuff,” it serves as a thought starter for what’s important, and who and what you meet and experience along the …
With most championship titles in North America comes the talk of how this one will help elevate the game to new heights or change the perspective of fans and bring more watching x sport than ever before. The LA Kings titles, and the way they have run their business, has put hockey more front and …
Maybe it’s because we have all become too politically correct, or maybe it’s because there is sooo much time spent on trying to be the most techno-savvy we can be that the simple, grassroots and fun promotions aren’t as fun or “interesting” as they once were. For whatever reason, even with all the opportunities available …
When you spend five days in Las Vegas, you never know what you will find. My five days were probably not what most people would consider a typical “What Happens In Vegas, Stays In Vegas” experience. On the contrary what I found was the exporting of the Vegas experience to all forms of sports business …
It is the promoters dream to be able to utter the words “Standing Room Only,” even if, in recent years, “SRO” is more a phrase to indicate a big audience than an actual sales opportunity. Lack of standing space, fire codes, handicapped laws for open areas and poor visibility everywhere from theaters to stadia have …
It’s November, which in the fundraising world again means “Movember.” Originally launched in Australia, the theme for “Movember” is to get primarily men (although women can help out with a fake one) to grow a mustache or not shave for the 30 days of the month of November, and then gain dollars through pledges for …