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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The Federal Hockey League has made some valiant efforts in its brief history as a northeast based low minor hockey league. They grabbed a name right out of pop culture, the legendary Federal League of “Slapshot” fame, and without the Paul Newman/Hansen Brothers inspired Charlestown Chiefs, set out to re-create old time hockey with the …
It was nice seeing the second version of “The Redeem Team” take the Olympic gold on Sunday over Spain, but what did it do for the future of the great game of basketball? By contrast, the men’s Olympic soccer tourney, won by Mexico over Brazil, gave the sport a big lift and highlight a host …
This was inspired by my colleague Vince Wladika…we don’t agree on everything but when the moon and the stars are right… It has the best elements of soccer and basketball…it has contact…it is fast paced and highs scoring…it is measured in a manageable quarters with universal rules…it is arguably the most widely used training sport …
It was never an “if” but a “when,” so those who expressed surprise that the NBA officially announced an approved outreach plan for a front jersey patch sponsor should not be surprised at all. MLS has done well without issue, the WNBA has worked smoothly, small patches on NHL, NFL and NBA practice jerseys didn’t …
FIFA has not allowed top players to play for years. Baseball, despite putting on a great front with a number of concessions, was never that upset about being pushed out the door following Beijing. Now according to a report in Yahoo Sports Wednesday, the NBA may join the team migration away from the Olympic programme …
It was a bit of a quiet night for hockey fans riding from Penn Station to Newark about an hour before game one of the Stanley Cup Final on Wednesday night. There was no raucous celebration or pep rally in Times Square or Penn Station, which probably would have occurred if the Rangers were facing …
There was a time not too long ago where some in the sports and entertainment industry thought the sun had set on NBC Sports as a property. No NFL, Olympics in question, not a lot of forward movement, Comcast rumors of a takeover and on and on. Looking at NBC Sports as a property today …
It certainly has been a long slog for the L.A. Kings to reach the national spotlight, one that still has them battling with their Staples Center co-tenants the Lakers and the Clippers, as well as the currently struggling but still popular Angels and the newly reborn by ownership Dodgers for the attention of the sometimes …
There was a bunch of silly debate the last few days about the economic impact that the Washington Capitals may bring to the area around the Prudential Center in New Jersey should they upset the Rangers in Game Seven Saturday night at Madison Square Garden and then face the upstart Devils in the Eastern Conference …
This past Thursday may have been one of the busiest sports days of the year in New York. The Mets hosted the Miami Marlins and their ex-star Jose Reyes, the Rangers and Devils played Game 7’s against the Ottawa Senators and Florida Panthers, respectively, the Knicks were closing out the regular season and looking to …