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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Yet another good ideas roundup as summer comes to a close… Brooklyn Goes For A Marketing Encore: The glare of the bright lights for a first successful season at the Barclays Center had not dimmed before the Brooklyn Nets started making noise for their second season…naming a new coach/old star and revamping their lineup to …
A little weekend roundup of some smart best practices the last week or so, all with a football tie… KISS Fans The Flames For AFL Interest: it has been years since the Arena Football league has been on the radar screen for most fans and brands nationally. The League which brought us football on an …
Thursday brought a sigh of relief at the NHL offices as the sale of the New jersey devils were announced. The league would not have to go through the pain and brand stagnation that was experienced when no buyer could be found for the Phoenix Coyotes, and some new, enthusiastic blood was being brought into …
This past Saturday, as the first place Red Bulls battled Sporting Kansas City in a key Major League Soccer matchup in the Midwest, a packed house at Hofstra University’s Shuart Stadium on Long Island, NY helped the New York Cosmos usher in a new era, in a league that has the same name as their …
It is the largest global sport not part of the Olympic programme now, and unless there is a big shift come September in popular sentiment, it will continue to be. The baseball/softball bid that moved to final consideration in September o to return to the Games in 2020 was surprising to some, but in the …
The NHL survived and thrived during after this past year’s lockout, leveraging a breakneck schedule and some new faces, as well as an ever-improving relationship with NBC, to push new interest in the sport heading into a full slate of games in 2013-14. Still with their disputes settled, there was still uncertainty if one of …
Legendary Brooklyn Dodgers General Manager Branch Rickey said that “Luck is the residue of design.” “The Mahatma “would be proud of his borough’s current tenants in professional sports then. Now there is no way, even in his wildest dreams that Brooklyn Nets and Barclays Center CEO Brett Yormark could have foreseen a billionaire Russian owner, …
As we hit July, some interesting brand enhancement campaigns, and one new one to watch in a taboo category, have popped up. Take a look… It’s A Good Year For Pirates, Current and Former: The Pittsburgh Pirates still haven’t caught the attention of casual fans, but they will soon, as the best story in baseball …
Wearing Your Heart For Your Club: Teams and leagues are often the center of community philanthropy. From Coat Drives to Charity nights, the ability for sports to drive awareness and dollars for cause marketing is pretty endless. Now via Ogilvy Brazil, the football team Sport Club Recife has tied a promotion for its most loyal …
Two weeks ago there was an uproar that a good part of the press box at Churchill Downs had ceded use to luxury seats. Less media, so out the space to work. Unfortunately in most of the horse racing tracks around the country, the press, let alone the press box, could be gone and few …
