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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and itunes and digital audio and Sirius/XM and I Heart Radio and …
A blizzard blanketed the Northeastern United States (kudos to The Weather Channel folks by the way, who took a lot of heat from The National Weather Service when they started naming winter storms like hurricanes but struck gold with Nemo!) this weekend, leaving millions with nothing to do but dig out and turn on the …
With every passing week the stakes for team ownership continue to rise. The casual dollar of the fan gets tighter, costs rise for everything from labor to player development, social media drives more and more interest but also more and more expectations and brands want to see more and more of an ROI for the …
A look at a few stories to start the week… Seattle’s NBA Return Is Good News…For Many Outside Of Sacramento: While Sacramento Mayor Kevin Johnson put up a great fight, in the end the lack of funds for a new arena means the Maloof’s sale to move the franchise to Seattle…a city which lost its …
This weekend we get a welcome respite from the games off the field…more games ON the field, and more importantly to the business overall, games back on the ice. The NHL returns after its extended lockout to a breakneck pace highlighted by conference-only schedules, little player movement and the equity that survived in major markets …
They are the only team in major professional sports to now “officially” call New Jersey home, so welcome back New Jersey Devils. With the NHL lockout now settled, their ownership situation clarified and a fun team that mixes youth and veteran leadership (hoping that Ilya Kovalchuck returns from Russia Tuesday) the Devils brand should not …
As we fast approach the holidays it’s amazing the difference…or rather…the indifference is in the sport and business world with brand NHL. At this time last year the sport was buzzing with hot franchises in key markets like New York, Philly, Boston, and Los Angeles. The league and its partners were gearing up for a …
As you stuff the stockings or look for some last Hanukkah gifts, here are some suggested readings I enjoyed this year. It seems like there were less books for some reason, but more than enough good ones to pick up and enjoy, especially ones from great storytellers like Frank Deford and Mark Kriegel. These are …
All that talk of the Islanders move to Brooklyn, and encouragement from an old friend (Charlie Cuttone) prompted this post about a New York hockey team that well…never was. But I was a part of it. Here is the story circa 1985, of a team which I left working for before it really started, 26 …
Thursday night should have been a grand night at the Prudential Center in Newark, New Jersey. The New Jersey Devils, fresh off their run to the finals, would have been ready to get started with their 2012-13 season with some new faces and the veteran leadership of Marty Brodeur between the pipes as an Eastern …
