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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There are some who say that the entity known as Media Row on Super Bowl week has become a messy mix. Well, if you go in unprepared, if you don’t pick your spots, if you aren;t open minded to absorb and listen and learn or if your expectations are now what they were ten years …
We had an amazing day on campus Thursday, and I will detail some nuanced takeaways in a few days...27 speakers, just under 600 attendees, nine hours of amazing content on everything from the NHL to Amazon, the NCAA, sports fashion and pop culture, the business of tennis and the disruptive growth of golf, sports finance …
You never get a second chance at a first impression, the saying goes. Well, when staging a big event in multiple cities with millions of details and lots and lots of unknowns and millions of dollars at stake, having a dry run on massive scale is a pretty unique opportunity. That’s a big part of …
“It is our (FIFA) top priority to make American men’s professional soccer one of the top leagues in the world & make sure the best American players can stay here and play.” Gianni Infantino As we reach the end of the FIFA Club World Cup and pivot towards next summers multi-country FIFA World Cup, that …
It’s almost mid-May, schools that haven’t finished yet are readying for graduation and final exams, and we are always on the quest for learning more. With that in mind, here are three solid listens that cover everything from Minor League Baseball and the awards business, to a successful startup launch to how to grow a …
I rarely don’t take the call. Sometimes people say to my why? What could a startup with little money, an innercity tackle football program, an aspiring elder Olympic hopeful, the idea of a building a media hub for soccer leading into World Cup, a referral for a high school friend, a germ of an idea …
Even at big events on the grandest of stages, little things matter. They matter also on small stages thrust into the spotlight as well. Such was the case in four fun stops last week in and around the Big Apple. First was a night at The Paley Center for what was essentially a coming out …
It’s Mid-August and while you are tooling around or on vacation, how about some good listens in less than an hour. Some great learnings here for all. Enjoy. You can catch all of our previous podcasts here. “Fortifying” Sponsorships: We are just off the Olympics and we saw all the brand activation, but how does …
Before she headed back to the States, our colleague Lindsay Sarah Krasnoff dropped in some additional thoughts on sports and diplomacy from here recnt time in France. Her book Basketball Empire: France and the Making of a Global NBA and WNBA comes out September 7. Readers can use code BASKET23US or BASKET23UK (UK, European Union) …
“This is the business we have chosen.” I was thinking about that line from The Godfather from Hyman Roth (The legendary actor Lee Strasburg) as all the PGA Tour LIV Golf news played out, and continues to play out over the coming days, weeks and months. It is the latest, and not the last, time …
