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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Last winter the world was captivated by Argentina taking the World Cup in Qatar. What made it even more emotional was the fact that legendary announcer, and Argentinian, Andres Cantor, was on the call for Telemundo. Not only did we have the sound of Cantor’s voice, we got to see him through a feed that …
It was with great sadness that I read Maureen Dowd’s column in the New York Times this weekend on the steady and slow death of the newsroom…the physical newsroom…as a place of collaboration, inspiration, and career growth. We all know the reality of the world we are in today…technology has made remote working easier and …
Everyone it seemed had a Pele’ story. Mine was quite random, and since it was just before great cell cameras I don’t have a picture of it, but I have a great mental image, and it’s a story I tell all the time. It was early December of 2007, and the New Jersey Ironmen, playing …
It’s been great getting back to face to face events this year, the opportunities to randomly catch up with old colleagues, meet new ones and yikes, even listen and learn a bit. Case in point was Wednesday when we dropped in for a day at Sports Business Journal’s first day of their Media Innovators conference, …
We take another look at some of our recent podcasts summarized by Noah Zaret. This weekend are two disruptors who also happened to have found blue ocean and are exploiting it on the engagement and content side, Dylan Sadiq, a first generation Rutgers grad who turned an engineering degree in to a literal artform, and …
Cristiano Ronaldo may not be able to move the stock prices of Fortune 500 companies with a flick of the hand (read Brendan Coffey’s piece exploding an urban legend this week to understand) but he, along with Paul Pogba, can make brands rethink their literal positioning and visibility as the constant battle for visibility and …
“The NBA will have franchises in Europe within 10 years.” That was David Stern at the NBA All-Star Game in Philadelphia in 2002, when talk of European expansion was the hot topic. Now of course we have leaders floating ideas like that pretty regularly (including Real Madrid leadership looking to create a club Super League …
We reach mid-July and the lull comes up again; the quietest two days in terms of games in North America. The two days (used to be one) after the MLB All-Star Game are the days with almost no professional game in North America…there is Wimbledon, a smattering of WNBA and NBA Summer League, a little …
This is not an easy subject to address, but it is one that is extremely important to take into consideration as we look towards an exciting World Cup, the continued growth of the WNBA and just storytelling in general in sports business. We need to all work collectively to grow not “women’s sports,” but sports …
An interesting thing happened on Thursday morning at the New York Athletic Club during the annual Cynopsys Sports Media Awards breakfast. Amongst the usual parade of media accolades…various entities in the FOX SPORTS world took home 12 winners on their own…there were two excitable tables who seemed to also be trading winners every few minutes …