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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We are always learning, especially from those who carved the path which we have followed. So it was with great pride I got to catch up with one of the communications and marketing industry’s true pioneers and one of its best storytellers, Alan Taylor. Alan, now living in Florida, recently penned a book called …
The following originally ran on Portada… While the CFL (@CFL), MLB (@MLB) and even the NFL (@NFL) look south for new fans and audiences, North America’s most popular soccer club is putting down more consistent business stakes in the U.S. On Wednesday, the Mexican National team, whose rights are marketed partially by Soccer United Marketing (SUM), announced …
The following originally appeared on Portada… There may be no more political sport than the global game of football, and there may be no more politicized sport in the United States than American football (@NFL). Last week, the global game reminded us that if it is to keep growing here, having the buy-in of the …
The following originally ran on Portada by colleague Jerry Milani. We have seen the impact “The Beautiful Game” has on communities big and small, especially around World Cup this month. How can one create bigger initiatives tied to soccer, from the grassroots to the biggest stars, whether the Cup is glowing or not? That’s where …
The following originally appeared on Portada by colleague Ed Molina… With the 2018 World Cup in full swing, networks invested in broadcasting soccer league games are hoping that the country’s fascination in the quadrennial tournament draws in new fans to their league partners, despite the lack of participation by the United States men’s national team …
The following first appeared on Portada Make no mistake about it, Mexico is America’s Team, or at least the Team of the Americas, for the World Cup (@FIFAWorldCup). El Tri’s (@miseleccionmxEN) success was further cemented over the weekend by a 1-0 first match win over Germany in Group play, and the ongoing drama from Rafa Marquez …
The following was also published on Portada… There were about 48 hours of angst for Panini’s Jason Howarth (@sportsmktgguy) when the U.S. Men’s National team was eliminated for World Cup contention by Trinidad and Tobago. “Then, we realized we needed to seize all the other opportunities we knew would exist in the U.S.,” he said. “After all …
We have often talked about the value of showing up to get things done. Hiding behind emails and texts can never be substituted for meeting someone and sharing ideas and information face to face, or with another old school idea, like a phone call if time and distance don’t work. Even in the socially crazed …
The following originally ran on Portada… The message that sports deliver to the Latin demographic was made pretty clear last Tuesday morning at The Lamb’s Club, when CNN en Español(@CNNEE) and Portada hosted a special breakfast to talk about the challenges and opportunities in Multicultural Marketing. The packed room listened to a spirited debate about the impact brands can, or aren’t …
This piece orginally ran as part of the content we are doing for Portada…check it out there as well as all the other new stories on soccer and Latino Sports Marketing as well. First we saw him in his underwear in a hotel hallway, now he is trying to play American football in a spot …