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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s November, which in the fundraising world again means “Movember.” For those who don’t know… Originally launched in Australia 17 years ago, the theme for “Movember” was to get primarily men (although women helped out with a fake one) to grow a mustache or not shave for the 30 days of the month of November, and then …
I am a coffee fan probably 14 hours a day, and have always been intrigued by the marketing of the drinks as a place for community as well as caffeine. For decades, from Dunkin to Tim Horton’s, sports have been a central point in the storytelling around the beverages as well. However now there is …
Another great week in and around our business. Some notes, listens, reads and thoughts catching our attention as we head towards November. It’s always interesting to see the things that pop up which can be rounded together as we hit the 30th men’s sports equinox as well. The value of PR…to Linus…With Halloween now here, …
Nowadays, any marketing campaign worth its salt has to include an Influencer. With Taylor Swift tied up in making the flush NFL even richer, PBR went third-party retro in hosting Perez Hilton, the “original influencer,” and cross promoting with UFC Boss Dana White, for buzzy social media collaborations at the league’s second playoffs on October …
Some thoughts from a busy week to start a new week. Remembering a Summer Tour. In the summer of 1988, I was working at SportsChannel, which for those who may not know, was a pioneer in so many ways beyond just showing local teams. Under the SportsChannel America banner, the platform brought the first national …
Sometimes we think about the going’s on and remark, “That’s one for the book” (whenever I get to update it). Then there are the past ten days or so where it’s much more like a whole chapter of learnings falls in place. Some of it is part of “aha” moments, some comes from the unexpected, …
A lot of catching up, moving about, listening and learning at the end of this past week, roaming from the Fordham Athletics Hall of Fame dinner on Thursday to our sold out Columbia Sports Symposium on Friday. Some quick highlights and best of learnings along the way. 500 billion That was one of the little …
The NFL, like most of the major leagues, are no stranger to the glitz, the glamor and the buzz of popular culture. We have power couples from the NBA to MLB to NWSL to the WNBA to the NHL to NASCAR. Musicians want to be athletes, athletes want to be rock stars, and they like …
When I tuned in Sunday morning on both streaming services, ESPN+ and Disney+, I was not sure what to expect from the Toy Story Funday Football broadcast. Would it be a re-jig of what CBS does for Nickelodeon? That seemed to make sense as we see buzzworthy moments and content…” Drive To Survive,” “Manningcasts” and …
It’s always interesting to see the players that tackle the early days of NFL Radio Row at Super Bowl. They are usually the gritty ones, the ones looking to push a brand or a platform who may not be the biggest names right away, but they realize the value that the annual pre-Super Bowl extravaganza …