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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
How do you know when you are in a startup if the marketplace is telling you that you need to adjust, and how do you keep a business going when you start to hear the siren song of chasing a different direction, especially in challenging financial times. We talked to three smart company leaders about …
While the nexus of going to Los Angeles this week was for the CAA World Congress of Sport, the reality…one which I am continuing to realize is a sad reality…is that the real learnings occur far away from the stage for the most part. What the value is resides well outside the room with the …
Some great listens on three leaders literally carving paths never taken. From the first…and only…college coach who went through Name Image and Likeness as an athlete on the way to multiple championships, to a world class chess player who also likes to mix it up in the gym…to an entrepreneurial gamer and world champion football …
Last week we reached out to quite a few teams, leagues and brands to ask about their potential April Fools Day plans. After all for decades creative and entrepreneurial folks have taken advantage to out one over on a passionate public (here is a look at some from recent years), so this year should have …
In her wonderful all access (see what happens when you give someone unfettered access and trust them to do a good job) piece on Purdue basketball, Dana O’Neil talked about the weight of pressure on the shoulders of Coach Matt Painter, identifying that weight as ‘The Albatross of Expectation.” I thought a lot about that …
According to my colleague Randy Walker, March 31 is the anniversary of the day young Martina Hingis took the number one spot on the WTA Tour, making her at the time the youngest man or woman to take the top ranking…gender didn’t matter, story did. I know this because I remember exactly where we were …
Quite a while ago when we were at the WTA Tour, our leader at the name, a self-proclaimed “reformed lawyer” named Bart McGuire, was asked whey women’s tennis grabbed so many headlines and had such a strong business story. He always said: “Our athletes are not just great tennis players, they are good copy.” Now …
Events like the Sloan MIT Analytics Conference come at you from all angles. Lots of noise, predictions, conversations, side conversations, analysis and more listening as you try and find the nuggets in the forest That’s always been the challenge and the fun. Weeding through the same old or the self important to find the takeaways …
It is getting to be March Madness time. As “The Big Dance” approaches, the hand wrenching for those who make the show will heat up, and it can be arduous for those on the outside looking in. So many factors have to fall in place to make things work. Ironically as we head toward COVID …
We use the word iconic sometimes like we do the word hello. At every turn it’s too easy a word to throw around, when in reality must things we refer to as Iconic are not really worthy of that high level of praise or individuality. Icons should be rare air for all of us. That …
