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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 26, make it to success on this side of the pond as it has for 30 years in the UK? For those who have not seen the ads or watched the promotions especially across all the NBC …
One of the more fun things to do when we are on the road is to look for little bits of inspiration, creativity and storytelling in sometimes unconventional places that we can then apply to the work we do. This past week while traversing the highways and byways of Southern Georgia and North Florida, we …
There were many who rolled their eyes when they heard about Snoop Dog joining Ryan Reynolds and others in purchasing the Ottawa Senators, but one thing we should always remember is the value of staying relevant, and there is no one who understands that, and the value of adapting, than Snoop. During a taping of …
It was with great sadness that I read Maureen Dowd’s column in the New York Times this weekend on the steady and slow death of the newsroom…the physical newsroom…as a place of collaboration, inspiration, and career growth. We all know the reality of the world we are in today…technology has made remote working easier and …
There are certain experiences or opportunities that were deemed priceless over the years…the cover of Sports Illustrated, an ESPN SportsCenter commercial, the cover of a Wheaties box…were all those unforgettable moments that showed athletes they were in rare air…they had made it into a group that was earned, not purchased. In that same vein, walking …
It is a really crowded time of year in our business, what with MLS and NWSL a month into their seasons, The Stanley Cup and NBA Playoffs in high gear, MLB coming into the end of month one, the NFL Draft and all its prep, heck even the USFL and the XFL are head to …
The quest for success for spring football continues on, and personally I hope the models that both the USFL and the XFL have created work, and find great audiences, sell tickets, and give athletes, coaches and industry professionals at every level an opportunity at career success. Make the pie bigger. But will it work? Still …
Last week in class we had a guest, Bahruz Balyev, come in to talk about the global storytelling nature of sport through his time working in Qatar pre World Cup and now with the UN on their athlete refugee program. While all that was fascinating and provided great learning tools, it was a side mention …
Maybe becuase it’s tough to do on a weekend, or becuase the social space has clogged our inboxes, but April Fools Day, at least on the sports side, was certainly toned down compared to other years. This year we had Snoop signing with the Steelers, a Caleb Love transfer…to Duke, some fun local things at …
As the Name Image and Likeness game moved along this winter, there was mad speculation about the bonanza March Madness could bring for athletes capturing their “One Shining Moment.” Could we, or when would we, see men’s and women’s basketball players reaping in big bucks in exchange for their images on college basketball’s biggest stage. Alas …