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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The issue of access, activation and engagement for brands tied to sports properties certainly has not gotten any easier during The Pandemic, and even as we start to move back to some sense of normalcy, the ability to find unique ways to have athletes, even fans, engage continues to be both challenging and creative. Some …
This weekend was listing to the TED Radio Hour when host Manoush Zomorodi and her guest Esther Perel talked about the ever-evolving business of relationships, and how personal capital and the “Unwritten resume” has become more and more valuable in any decision-making process, personal or professional. What did she mean? “The unwritten resume” is not …
It’s hard to argue that the NFL has made great strides in innovation, disruption and fan engagement in 2020. One of the leaders in the area doing the listening and pushing forward is Blake Stuchin, Vice President of Digital Media Business Development at the NFL. We spent some time on our podcast with Blake to …
If this was a normal year I would be amongst thousands of colleagues in the craziness of Radio Row at the Super Bowl, a beautiful mix of the mainstream and the unique. It is truly an open marketplace of storytelling, a place where you will see Miss Universe sitting next to a WWE champion next …
Perennial Super Bowl advertising powerhouse AB InBev won’t run ads for its flagship Budweiser brew during Super Bowl LV, opting to reallocate its investment to ongoing COVID-19 awareness. The popular Clydesdales aren’t the only ad icons benched. Coke and Pepsi, two marketing giants that usually provide highlights as good as the actual game, also won’t run thematic …
When we were back with the Knicks, the fact that we did not win as much as hoped on the court gave us the ability to story tell way beyond wins and losses, maybe even more than we could have done if we had been title contenders. A big part of that storytelling success was …
Quite an MLK Day week in and around the industry. I am going to try and do this as many weekends as possible, looking at a few things to be looking at as we go forward. Here are four from the week that are on the radar. Up Chucks: This was a big week for …
Normally, whatever that means, in early January I would be flitting from place to place around the country. Taking offspring back to school, heading to CES to learn more and more about the business we are in, and in recent years, a stop in the Nation’s Capitol to glean from our good friends at Monumental …
The NBA gets a lot of credit for looking for new ways to engage fans, but when we look back on the fanless fall, the NFL may, and should have emerged from the top of the forward-thinking pack, and Sunday was the best example, across the board, of a glimpse into the future of sports …
A few weeks before Christmas, Jordan Teicher had a New York Times story with several former athletes, including ex New York Jet and Columbia grad Josh Martin, talking about the great value LinkedIn had brought to them in terms of connecting and storytelling as they figured out what is next in the post playing careers. …