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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Two years ago we were lucky to have the folks from Octagon in to talk about athlete storytelling. There were lots of great best practices, but one thing stood out: the story that Octagon got the most responses from on LinkedIn was not something about Michael Phelps and his latest deal, or a new project …
We raise the question as a thought starter in class quite often. Who is the media? The initial responses are the ones one would expect…newspapers, CNN, Bleacher Report, NPR etc. etc.… Then we talk about the ability to self-story tell, the rise of social media and citizen journalism, the ability to create and enhance a …
Another in the series of posts for MVP Index we have been helping with… If you had a crystal ball attuned to sports sponsorship growth and innovation at the start of the third decade of the 21st Century, what would that ball have told you five years ago, or even two years ago, or even …
It was 27 years ago this week that I drove from our newly purchased home in Nanuet, NY, where I had spent the last five years as Sports Info Director and then Asst AD For Communications at my alma mater, Fordham University, and made the big jump to being the Director of Public Relations for …
We have seen so much activity from teams and leagues and athletes regarding getting out the vote for the coming election, and the messages continue to grow as we head toward November. On October 1, the Brooklyn Nets even took to the streets, literally, with a double decker bus encouraging people to both register for …
Next in the series of thought pieces we have worked on for MVP Index While the return to play has brought us a Sports equinox times six in September, with something for any fan from cornhole to NASCAR, the WNBA to the PBR, the NFL to the NBA Finals to college football, the sad reality …
I’ve been doing some writing for our colleagues at MVP Index recently…below is a piece on cause with some great data we pulled together…you can find all their great work at MVP Index Insights. Social responsibility and cause marketing have been a growing part of the ROI mix for brands for several years. Not the …
Maybe those who say social distancing and wearing a mask doesn’t matter are right and this is all just going to go away on November 4. But this week we have now had the Metropolitan Opera say there will be no season in 2021…the Macy’s Thanksgiving Day Parade, and Times Square New Year’s Eve will …
“The only true currency in this bankrupt world is what you share with someone else when you’re uncool.” Lester Bangs (Phillip Seymor Hoffman), Almost Famous It is the 20th anniversary of the cult film Almost Famous, and it has brought with it everything from Zoom interviews to podcasts to a host of retrospectives on the …
So who do you believe? A few weeks ago, an ESPN related independent poll showed that 71 percent of fans were in favor of athletes taking a stand on social justice issues. This week a poll by Gallup conducted over the last year claims that sports in general, largely driven by athlete activism, has plummeted. …