JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
In a normal year thousands would be heading to or watching the Little League World Series and all its drama as teams from around the country and around the world advanced through regionals to eventually make it to the World Championships in Williamsport, Pa. This year, no dice due to the Pandemic. So how has …
This is not a statement about politics and whether I believe that Joe Biden or Donald Trump should be the next President of the United States. I like to listen to leadership in all forms, and part of effective communication is drawing nuggets to share to a bigger audience out of those discussions. Wednesday as …
We are less than a month in for return to play, and with MLS heading back to stadia and the NFL starting their great training camp experiment, we thought it would be good to ask some of those on the front lines what the lessons…the positive ones…that have been learned around the one non bubble …
Marketing effectively to a niche audience can be really successful if done right, and if you have the right merchandise, and who doesn’t love the cool merch, at the right price at the right time, the niche can grow. So in talking to a colleague this week he mentioned a company that has found a …
“Those who can’t, teach.” We have heard that phrase, which originally came from George Bernard Shaw, used many times throughout the years. However as we continue to evolve into a better world, hopefully, of constant learning, the need for evocative teaching is needed more than ever. We are also entering into a fall like no …
So what do you do exactly? I get this question more and more, the most recently by one of my college roommates during a visit before he sets off on his clearly defined job with the US Consulate in Mexico. He has a job that is assigned tasks and tasks are carried out. The results …
Sometimes the simplest or even most impactful, of activations are found in unique places. Case in point was this story in the New York Times last week by Amanda Rosa that talked about how community groups, restaurants and even some private citizens throughout the city were setting up used but functioning refrigerators outside on the …
In the midst of his stellar “Love Letter to Baseball” Saturday night on YES Network, Jack Curry touched on something that is another example of a potential lesson learned in fan interest and engagement that will continue to play out into the future as teams, leagues, and brands reimagine what, how and when fans can …
Over time you sometimes get known for a few things that you keep either looking for in narratives and business success or points you hope are helpful to pass on to others looking for advice. Some of the ones I tend to dwell on are… The value of storytelling The importance of listening…aka “Two ears …
Amidst all the announcements of cuts and downgrades from varsity status on colleges across the country…as of July 10 there were now 51 schools cutting over 182 sports that could impact thousands of student-athletes, coaches and staff…was a bit of a shining light of opportunity. Several schools had announced that sports…from soccer to squash to …