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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We have seen so much activity from teams and leagues and athletes regarding getting out the vote for the coming election, and the messages continue to grow as we head toward November. On October 1, the Brooklyn Nets even took to the streets, literally, with a double decker bus encouraging people to both register for …
Next in the series of thought pieces we have worked on for MVP Index While the return to play has brought us a Sports equinox times six in September, with something for any fan from cornhole to NASCAR, the WNBA to the PBR, the NFL to the NBA Finals to college football, the sad reality …
I’ve been doing some writing for our colleagues at MVP Index recently…below is a piece on cause with some great data we pulled together…you can find all their great work at MVP Index Insights. Social responsibility and cause marketing have been a growing part of the ROI mix for brands for several years. Not the …
Maybe those who say social distancing and wearing a mask doesn’t matter are right and this is all just going to go away on November 4. But this week we have now had the Metropolitan Opera say there will be no season in 2021…the Macy’s Thanksgiving Day Parade, and Times Square New Year’s Eve will …
“The only true currency in this bankrupt world is what you share with someone else when you’re uncool.” Lester Bangs (Phillip Seymor Hoffman), Almost Famous It is the 20th anniversary of the cult film Almost Famous, and it has brought with it everything from Zoom interviews to podcasts to a host of retrospectives on the …
So who do you believe? A few weeks ago, an ESPN related independent poll showed that 71 percent of fans were in favor of athletes taking a stand on social justice issues. This week a poll by Gallup conducted over the last year claims that sports in general, largely driven by athlete activism, has plummeted. …
“What is essential to life is invisible to the eye.” Fred Rogers I caught this random line from the late Fred Rogers during a rebroadcast of the PBS documentary on his amazing life on Sunday, and it struck me as so important as we turn the page and head down the home stretch of this …
We often get questions from colleagues, business partners, and friends on proper use of social media, and most importantly how to engage. Both my Columbia podcast partner Tom Richardson and I remain bullish on the proper use of Twitter as a news curation and listening tool almost as much as a way to engage in …
One of the first questions we ask when we start class is “Who is the media?” Usually the first answers are the ones you would expect…reporters, bloggers, podcasters, etc. etc.…and then usually someone comes up with the real answer…any one a device that can transmit information to an audience… In short…you, or anyone else with …
How much of a boost do fans in the stands give the home team? Or to the athletes on the field in general? Are the risks of having these fans back during a stubborn health crisis too great to even worry about these questions? When the Miami Dolphins and Hard Rock Stadium announced that up …