JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Every June and July for the past eight years I have had the great honor of teaching and learning from high school students with an interest in sports business. Between our summer program at Columbia, The School of the New York Times, and some other programs like the Manhattan Sports Business Academy, at least parts …
Make no mistake, changing the name and the brand identity of an organization; from Aunt Jemima to the Washington Redskins, is expensive and takes a great deal of time and effort to get it right. It also takes good businesses to be able to listen to the consumer over time and make decisions that can …
To use the cliché of a longtime coaching friend, the second quarter is usually one of adjustment before you regroup, reassess and take a breath at halftime. For most people the real life second quarter of 2020 was unlike no other, and as we hit halftime of the year and move into the third quarter, …
It took a while and we still haven’t seen the hard copy (or the ebook), but we are proud and happy that the third edition of “Sports Publicity” is now out and available. The updates from the the second edition which came out in 2012 are pretty vast, and we have brought a list of …
So much of the continued escalation of COVID is focused, and it seems rightfully so, on the issue of wearing a mask or not. As someone who has lost one friend to this disease, and came damn near close to losing another one, the simple issue of putting on a mask seems pretty simple. I …
When you get to spend some time speaking…and as he pointed out…listening to a future Hall of Fame manager in Joe Maddon your expectations are probably a little high. In this case, the learnings, and the expectations, exceeded even our grasp. You can hear the whole 40-minute conversation as part of the latest edition of …
It used to be that sports business conferences would schedule out so as not to split audiences and step on the space of both participants, attendees, and even social presence. You knew when MIT Sloan was, when Cynopsys sports did their awards, when the Ivy Sports Symposium was (November), SEAT took place (July), and hashtag …
Late last week I read about the death of Charles Lippincott, the man who both George Lucas and Mark Hamill called one of the most valuable, if not the most valuable, members of the launch of the Star Wars series. Actor? Producer? Sponsor? Nope. He was the communications guy. I did not know much about …
Growing up my first real adult, or semi-adult, “bar home” was Runyons on 52nd street just off of Second Avenue. At Fordham we were lucky enough to be the last class where the drinking age was 18, and somehow we found our way over the years into the storied saloon to listen to everyone from …
I have been to hundreds of conferences and heard the biggest and best of speakers try to lead and inspire. Still it surprises me that the one topic we need to hear more about, and one that the biggest minds and those with the biggest visions have, is the ability to rebound from loss. Anyone …