JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Halloween has different meanings for many people, and they are often tied to memories of Trick or Treat or costumes, especially from childhood. One of mine is actually about a different kind of surprise…in 2001 Halloween marked Michael Jordan’s return to the NBA with the Washington Wizards and began my seven year journey as head …
We have had quite a run of super smart guests on the podcast recently, so wanted to share three more solid, 45 minute and less listens on everything from how the NFL got to be the NFL to AI and fan engagement to a unique look at business strategy in areas like college sports and …
We had an amazing day on campus Thursday, and I will detail some nuanced takeaways in a few days...27 speakers, just under 600 attendees, nine hours of amazing content on everything from the NHL to Amazon, the NCAA, sports fashion and pop culture, the business of tennis and the disruptive growth of golf, sports finance …
It was a simple request this week from a student…then two, then ten…to clarify something on an assignment. “You ask us to use ‘the text,’ but what are you referring to because I don’t see it anywhere?” The evolving neuance of references rises again, and it served as a teachable moment. TEXT- to someone thirty …
Three schools, five classes, undergrad, high school and grad school in three days this week. A colleague asked me why…why did I feel the need to talk to students from Montclair and my high school in Brooklyn, Xaverian and with my to grad classes at Columbia this week from Tuesday morning through Thursday night, especially …
The NFL, like most of the major leagues, are no stranger to the glitz, the glamor and the buzz of popular culture. We have power couples from the NBA to MLB to NWSL to the WNBA to the NHL to NASCAR. Musicians want to be athletes, athletes want to be rock stars, and they like hanging …
As the school year gets deeper as the calendar turns from September to October we often are asks for tips on how we can stay in front of the curve or gain ground looking for new opportunities. One thing that we always remind people…anybody…about is how to make your narrative unique so people fully remember and …
On Friday September 12, the Columbia–Dream Sports AI Innovation Center, hosted the second annual Sports AI Symposium, convening leading researchers, industry leaders, and innovators to explore how AI is transforming the way fans engage, how organizations make strategic decisions, and how technology is reshaping competition and performance across sports. it was sponsored by Dream Sports, …
Many times at the start of class in a semster, or when I get to meet with young people, I try to run through a list of names to see who is interesting or relevant to their worlds. While I do it to convey the idea that you should be curiously learning wide, the reality …
When you work for a team, a league, an event, tickets are a hassle. Often times transfers don’t happen, the point of contact is overworked and has different priorities, people don’t show up, they aren’t appreciated, people ask for more, they expect everything is free and on and on. The bigger the event, the bigger the …
