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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
I was on a call with a colleague this week as I usually am on a Monday. It was just a usual check-in, see what transpired over the weekend and what lies ahead in the fast and fluid business. She asked me something that surprised me but which I actually took great pride in. “What …
Every year when we venture to Boston for the Sloan Sports Analytics Conference there is a wonder if it is worth the time and the trip. Could we spend time elsewhere, there are already way too many conferences…here is the random stat I came up with by the way… Because I had nothing better to …
We love talking entrepreneurship and disruption on our podcasts and here are three recent ones that fit the bill. Have you ever looked at Super 70’s Sports on X? Learn all about how it came to be and what’s next. How is Madden changing the NFL teams engage? We have that. Then a slightly longer …
This past week I was talking to a colleague, and he said something to me which both surfside and delighted me. “Did you see that Kenny Klein has been sitting next to the St. John’s bench? I thought he was retired, what a great thing they brought him in to help.” Most probably won’t know …
I am a big believer in reframing older messages. You twist a phrase, move a comma, look at something from a different angle and suddenly there is a new message. I have talked about this numerous times with my college colleagues and have written about the difference between investing and donating, and how that little …
Our time at Super Bowl on Media Row was a gift that keeps on giving for curious learners. Latest examples are below. Three quick listens with three leaders in the media space, all from different angles, all overseeing three distinct, disruptive and growing platforms…The Ringer, Front Office Sport and Action Network. As always you can …
We will attend and support only if it does not distract from the work being done.” Pretty simple and self-evident statement, right? Why should it even be news when a leader says such things? In most instances it really shouldn’t be, it should be common sense. But we remain in a time when the news is …
Before heading off this weekend I got to unpack…literally…from all the learnings at Super Bowl in New Orleans. We did 22 podcasts, helped facilitate close to 70 interviews, staged and helped coordinate a press event talking about the future of engagement with EA Sports, the NFL, NBC, the Rams and Genius Sports (nice summary here) …
To me and many others, Radio Row at Super Bowl is what it will always be called. Like the name change at the former Tappan Zee Bridge…now the Mario Cuomo…or the switch of a stadium name…old habits are hard to break. But alas, as USAA has done with the second biggest live media gathering each …
It’s Super Bowl Sunday, but before we get to all the amazing content and storytelling we enjoyed during our three days on what used to be Radio Row, now Media Row in New Orleans, here are three recent pods of impact that touch on everything from grit to entrepreneurialism to the growing space of collectibles …
