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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s a topic I have been thinking about for quite a while, and now as we head towards the colder weather and hopefully further out of The Pandemic, the idea seems to be coming up more and more frequently. Transitioning to The Second Act. I remember the late David Stern talking about his second act, …
We get to interact with people with such amazing stories every day, but every once in a while one come’s along that makes you say “What?” Such was a case at the MIT Sloan Analytics Conference last March when a young man from Taiwan came up to me and said he wanted to meet and …
If you hear about something randomly (and listening again is so key) maybe it’s a random thought. If you hear about something three times maybe its becoming something buzzworthy…if you hear about something four or five times…and once is from the pulpit…maybe it is really a thing. Case in point is letterwriting, its value, and …
We raise the question as a thought starter in class quite often. Who is the media? The initial responses are the ones one would expect…newspapers, CNN, Bleacher Report, NPR etc. etc.… Then we talk about the ability to self-story tell, the rise of social media and citizen journalism, the ability to create and enhance a narrative …
“Time is what we want the most and use the worst.” -William Penn Often we are asked what we do for money or what we just “do.” The newsletter, this website, our Podcast, LinkedIn, Twitter etc…does someone pay you for everything? No. Much of what I do that is public facing has little to do with money, …
While we try to keep an eye on the future while being in the present, it is nice to lean forward and see opportunities yet to move into the sports. Media and entertainment world that are bubbling up elsewhere, and as they become opportunities to marshal profit and engagement, could soon make the jump. Two …
It is still there. And today it is more relevant than ever before…especially since World Suicide Prevention Day is this month. There it was on the side of a phone kiosk in midtown Manhattan two years ago, a large picture of Olympic swimming star Michael Phelps. Another ad for Speedo or Subway or Under Armour, as …
As fall rolls in, our summer intern Noah Zaret keeps hammering out our podcast notes, this week featuring to recent and very timely ones; one of the growing value of entrepreneurship in the sports space, the other on the expanding world of sustainability. You can hear all our podcasts here as well. Jennifer Rottenberg On …
I never really chose the path to working for myself; it was kind of forced upon me when our MMA venture, the IFL, folded 14 years ago, and really three colleagues, Meredith Geisler, John Genzale and Jon Pessah, made me jump in the pool. With that came 14 years of learning, including how to best balance …
This past week former New York Mets catcher John Stearns passed away after a long battle with cancer, and it served again as a reminder the value that Old Timers Day’s, alumni weekends, and various other gatherings can serve to rekindle storytelling, build fan equity, and even connect a current generation to one prior. The …